Seizures of Illegal E-cigarettes in Liverpool Surge by 98% YoY in 2024, Reaching 40,000 Units

Dec.27.2024
Seizures of Illegal E-cigarettes in Liverpool Surge by 98% YoY in 2024, Reaching 40,000 Units
Liverpool Echo reported on Dec 26 that dozens of shops in Liverpool were shut down for illegal e-cigarette sales totaling over seven years.

According to a report from Liverpoolecho on December 26th, 2024, dozens of shops in Liverpool, UK were shut down for illegally selling e-cigarettes, with a total closure time exceeding seven years.

 

A new study by Totally Wicked e-cigarette company has revealed that in the period from January to October 2024, Liverpool seized a total of 38,927 illegal e-cigarettes, which is a 98.37% increase compared to the 19,623 seized in 2023. A spokesperson for the company attributed this to a series of trade standards actions by Liverpool City Council. In the Northwest region, the overall number of illegal e-cigarettes seized has decreased, with 519,292 seized in 2023 compared to 310,079 seized from January to October 2024. Nationwide, enforcement efforts led to the seizure of 2.5 million illegal e-cigarettes in 2023, and 1.5 million in 2024.

 

In October, city enforcement officers seized £50,000 worth of illegal e-cigarettes from a store on Lodge Lane, totaling 4,672 units. This was the largest seizure conducted by the local government to date.

 

Between October 2023 and December 2024, Liverpool City Council seized a total of 46,188 e-cigarettes and 13,950 bottles of e-cigarette liquid, with an estimated value of £637,956. The city government also issued closure notices to 35 shops.

 

According to the Medicines and Healthcare products Regulatory Agency (MHRA), e-cigarettes must not exceed a capacity of 2 milliliters and the maximum nicotine concentration must not exceed 20 milligrams. Ingredients such as colorants, caffeine, and taurine are prohibited in e-cigarette products. The number of puffs for disposable e-cigarettes is limited to 600 puffs. Packaging must have child-resistant features and appropriate labeling.

 

From October 2023 to November 2024, a total of 35 different city stores were closed for illegally selling e-cigarettes.

 

The CEO of Totally Wicked and Chairman of the Independent British Vape Trade Association (IBVTA) stated,

 

Some dealers and retailers either do not know or choose not to comply with the rules. We welcome any actions that crack down on illegal e-cigarette products, as this helps protect consumers and ensure that only regulated products are available on the market. Retailers must purchase e-cigarettes from reputable, regulated dealers to ensure that the products they sell are safe.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Argentina Updates Health Warning Rules to Include Vapes and Nicotine Pouches
Argentina Updates Health Warning Rules to Include Vapes and Nicotine Pouches
Argentina’s Ministry of Health has updated its health warning rules for tobacco and nicotine products, adding e-cigarettes, vapes, heated tobacco products, sticks and nicotine pouches to mandatory warning requirements.
Jul.08
Special Report | Russia, Ukraine and Belarus Launch Fresh Push to Rein in Vaping
Special Report | Russia, Ukraine and Belarus Launch Fresh Push to Rein in Vaping
Russia, Ukraine and Belarus are tightening vape regulation through different tools, from Ukraine’s stronger enforcement push and Belarus’s proposed advertising restrictions to Russia’s new GOST standard and regional sales-ban mechanism. As black-market concerns persist, some Russian experts argue that China’s tightly controlled but legalised model — built around licensing, traceability and taxation — may offer a more effective alternative to blanket prohibition.
Jul.15
Product | JTI Expands Ploom Ecosystem as LYO Tobacco-Free Nicotine Sticks Roll Out Across Europe
Product | JTI Expands Ploom Ecosystem as LYO Tobacco-Free Nicotine Sticks Roll Out Across Europe
Japan Tobacco International (JTI) is expanding its Ploom heated product ecosystem with LYO tobacco-free nicotine sticks. Designed specifically for Ploom devices, LYO contains nicotine but no tobacco. Public information shows that the product has gradually entered several European markets, including Spain, Portugal and Germany, and was officially introduced in Romania in July 2026. The launch highlights JTI’s efforts to explore broader nicotine consumable formats beyond traditional tobacco-based sticks.
JTI
Jul.21 by 2Firsts Perspectives
Trump Picks White House Health Policy Aide Heidi Overton to Lead FDA, Pending Senate Confirmation
Trump Picks White House Health Policy Aide Heidi Overton to Lead FDA, Pending Senate Confirmation
U.S. President Donald Trump has chosen White House health policy aide Heidi Overton to lead the Food and Drug Administration, Bloomberg reported, citing a person familiar with the matter. Overton currently works on health policy at the White House and previously held a senior role at the America First Policy Institute. If confirmed by the Senate, she would take over an FDA that has experienced months of senior-level turnover. The agency regulates products representing roughly one-fifth of U.S. consumer spending, including e-cigarettes, drugs, vaccines and much of the food supply.
News
Aug.19
Philippine Local Governments Urge Marcos to Prioritize Smoke- and Vape-Free Bill
Philippine Local Governments Urge Marcos to Prioritize Smoke- and Vape-Free Bill
The League of Municipalities of the Philippines (LMP) has urged President Ferdinand Marcos Jr. to prioritize the Smoke- and Vape-Free Bill, seeking a nationwide legal framework for tobacco and vape regulation. Local government leaders said national legislation would help standardize enforcement and strengthen public health measures. The proposal remains at the advocacy stage and has not yet become law.
Jul.29
Product | JNR Launches Shisha Hookah 70K E-Hookah With 60ml E-Liquid and 0.6% Nicotine
Product | JNR Launches Shisha Hookah 70K E-Hookah With 60ml E-Liquid and 0.6% Nicotine
JNR has introduced the Shisha Hookah 70K, a high-capacity rechargeable disposable vape designed around a hookah-inspired experience. The device comes prefilled with 60ml of e-liquid at 6mg/ml (0.6%) nicotine strength, alongside a 1,000mAh rechargeable battery and a 0.38Ω single mesh coil. It also features adjustable airflow and battery and e-liquid level displays. JNR claims the device can deliver up to 70,000 puffs and offers more than 20 flavors. Retail listings for the product have appeared in markets including Tunisia.
Market
Aug.24 by 2Firsts Perspectives