According to a report by LAW360, Shenzhen Weipolly and IQIYI (Hong Kong) have recently filed a countersuit in court against the US e-cigarette company VPR, alleging that they are planning to release a disposable e-cigarette product that blatantly copies ELFBAR.
As previously reported, in February of this year, VPR filed a lawsuit against "ELFBAR" for allegedly infringing on the company's "ELF" e-cigarette trademark. Subsequently, a judge ordered Shenzhen WeiBaoLi to cease marketing "ELFBAR" in the United States. In response, WeiBaoLi abandoned the "ELFBAR" trademark and changed it to "EB DESIGN.
WePower and Miracle (Hong Kong) stated in their counterclaims that they discovered VPR was preparing to launch a new line of disposable e-cigarettes called The Elf VPR 700 and Elf VPR 700 Ultra. Additionally, they found that VPR's new products were nearly identical to ELFBAR products in VPR's marketing materials.
Vibury and Miracle (Hong Kong) have stated that due to the launch of VPR's imitated disposable products, consumers will turn to these knock-off products instead of waiting for the ban to be lifted. This will further erode Miracle's market share. The resulting loss of market share and sales cannot be accurately quantified and cannot be fully compensated by monetary compensation.
At the same time, both Wayfoong Flour Mills and Aiqiji (Hong Kong) emphasized that they strictly comply with legal bans and have not used the name "ELFBAR" again for import, marketing, and sales.
Currently, the case is still under trial, and 2FIRSTS will continue to report on the progress of the case. Please stay tuned for further updates.
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