Impact of E-cigarette Advertising on Teenagers' Perceptions

According to a report from tuoitre on November 23, a study conducted in Australia, China, India, and the United Kingdom among individuals aged 18 to 35 reveals that 85% of young adults have been exposed to e-cigarette advertisements.

These advertisements, despite violating the World Health Organization's (WHO) recommendation to prohibit all forms of e-cigarette advertising and promotion, are widespread on the internet and other difficult-to-regulate digital media platforms.

According to the study, despite the strict control policies implemented by many governments on e-cigarettes, advertisements for e-cigarettes still find ways to reach adolescents and lead them to misconceptions about e-cigarettes, believing them to be healthier, more convenient, and more fashionable than traditional cigarettes.

In fact, multiple studies have confirmed the significant harm of e-cigarettes on the nervous and cardiovascular systems, as well as an increased risk of nicotine addiction, particularly affecting children and adolescents.

Among the 4,107 participants in the study, 1,011 individuals reported a lack of knowledge about e-cigarettes. These people primarily came from China (50%) and India (35%). Approximately 85% of the respondents stated that they had been exposed to at least one form of e-cigarette advertisement, with the majority encountered through social media platforms, significantly surpassing other forms of media exposure.

A study has revealed that every additional exposure to media advertisements among young people leads to a 5% increase in the consumption rate of e-cigarettes. Other significant factors associated with e-cigarette consumption include whether they are currently or formerly smokers, or if they have friends or family members who use e-cigarettes.

Furthermore, a study has shown that men are more prone to smoking than women.