TV Host Exposed for Using E-Cigarettes on Instagram

Aug.16.2022
TV Host Exposed for Using E-Cigarettes on Instagram
Today Show host Karl Stefanovic was caught holding an e-cigarette on his wife's Instagram post, which is illegal in Australia.

Today, a talk show host was recently exposed on Instagram for holding an electronic cigarette.


Source: BodyAndSoul


Many Australian celebrities appear to be soaking up the sun on a beach somewhere in the south of France or taking a dip in the crystal-clear waters of Sardinia. One such celebrity is Karl Stefanovic, who recently celebrated his 48th birthday overseas and was recently featured in posts by his wife Jasmine Yarbrough while they were visiting Capri, Italy.


However, there was a small detail in the Instagram video that was quickly noticed by keen viewers - Today Show host Karl Stefanovic was holding an electronic cigarette in his left hand.


Although vaping is legal in Australia, it has become increasingly difficult to purchase e-cigarettes that contain nicotine.


As reported by Body+Soul last year, on September 3rd, the Therapeutic Goods Administration (TGA) announced that "from October 1, 2021, you will no longer be able to legally purchase nicotine e-cigarette products, nicotine capsules, and liquid nicotine.


The TGA has reported that youth vaping in Australia has increased by 96% between 2015 and 2019. The evidence suggests that nicotine e-cigarette products act as a gateway to smoking for teenagers, and may have long-term effects on brain development.


As a result, although Australians can still legally purchase nicotine-free electronic cigarettes domestically, they must travel abroad in order to obtain electronic cigarettes containing nicotine. This may seem like something straight out of a spy movie, or perhaps he was simply holding the electronic cigarette for his friends...


According to a report by the Daily Mail, Karl "is enjoying a cheap mint-flavored IGET e-cigarette that is manufactured in China and is illegal in Australia, but not illegal in Europe." The media also added that Karl Stefanovic is often seen holding an e-cigarette and a cigarette (though not at the same time) in his home in Sydney. This is a bad influence on many young people who tune in to Karl Stefanovic every morning.


From epileptic seizures to increased risk of oral cancer, and even to heightened addiction risks (especially among teenagers), there are many indications that electronic cigarettes are far from being a "healthier" version of traditional tobacco cigarettes.


Statement:


This article is compiled from third-party information and is intended for industry professionals for the purpose of learning and exchanging ideas.


This article does not represent the views of 2FIRSTS, and 2FIRSTS cannot confirm the authenticity and accuracy of the article's content. The compilation of this article is solely for industry exchange and research purposes.


Due to the limitations in translation skills, the translated article may not express the original text accurately. Therefore, the original text should be taken as the definitive reference.


2FIRSTS holds a stance completely aligned with the Chinese government on any domestic, Hong Kong, Macau, Taiwan, and foreign-related issues and representations.


The copyright of compiled information belongs to the original media and author. If there is any infringement, please contact us for deletion.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

Sweden Becomes First EU Country to Reach Smoke-Free Status as Daily Smoking Falls to 4.8%
Sweden Becomes First EU Country to Reach Smoke-Free Status as Daily Smoking Falls to 4.8%
According to the latest CAN report and multiple media reports, Sweden’s daily smoking rate fell to 4.8% in 2025, below the commonly used 5% smoke-free threshold, making it the first EU country to reach that benchmark.
News
Jun.05
2Firsts Data | China’s Vape Exports Rise 3.1% in H1 2026 as 6-Methyl Nicotine-Related Products Surge 65.2%
2Firsts Data | China’s Vape Exports Rise 3.1% in H1 2026 as 6-Methyl Nicotine-Related Products Surge 65.2%
China’s vape exports showed resilience in the first half of 2026 after a short-term shock from China’s export rebate adjustment. But customs data points to more than a simple recovery: the structure of growth is changing. Vaping devices and atomization hardware emerged as the strongest growth driver, while nicotine-containing vaping products remained broadly stable. Meanwhile, nicotine substitute-related products represented by 6-methyl nicotine expanded rapidly, becoming a new category to watch for both industry and regulators. After the U.S. market went through a cycle of shortages, replenishment and inventory rebuilding in 2025, China’s vape supply chain is entering a new phase of reallocation.
Special Report
Jul.20
France Vape Market 2026: Use Reaches 7.9% Amid Tax, Regulatory and Scientific Debate
France Vape Market 2026: Use Reaches 7.9% Amid Tax, Regulatory and Scientific Debate
France remains one of Europe’s active vape markets in 2026, with adult vaping prevalence rising to 7.9%; at the same time, e-liquid taxation, public-space restrictions, advertising compliance and health-risk debate are pushing the industry into a critical policy period.
Jun.23
Special Report | China’s Tobacco Tax Debate Shifts Toward Tax Design as Policy Trade-offs Come Into Focus
Special Report | China’s Tobacco Tax Debate Shifts Toward Tax Design as Policy Trade-offs Come Into Focus
China’s tobacco tax debate is moving from whether to raise prices to how the tax system should be designed. At a Beijing forum on World No Tobacco Day, experts discussed higher specific excise taxes, minimum tax burdens and dynamic adjustments linked to income and inflation. The issue also connects to China’s broader consumption tax reform, health financing and chronic disease costs. Public reports did not mention e-cigarettes, heated tobacco, nicotine pouches or other new nicotine products.
Jun.11
Product | JTI Expands Ploom Ecosystem as LYO Tobacco-Free Nicotine Sticks Roll Out Across Europe
Product | JTI Expands Ploom Ecosystem as LYO Tobacco-Free Nicotine Sticks Roll Out Across Europe
Japan Tobacco International (JTI) is expanding its Ploom heated product ecosystem with LYO tobacco-free nicotine sticks. Designed specifically for Ploom devices, LYO contains nicotine but no tobacco. Public information shows that the product has gradually entered several European markets, including Spain, Portugal and Germany, and was officially introduced in Romania in July 2026. The launch highlights JTI’s efforts to explore broader nicotine consumable formats beyond traditional tobacco-based sticks.
JTI
Jul.21 by 2Firsts Perspectives
2Firsts Interview | InterTabac 2026 Adapts to a More Complex Tobacco and Nicotine Market
2Firsts Interview | InterTabac 2026 Adapts to a More Complex Tobacco and Nicotine Market
As InterTabac 2026 approaches, Sabine Loos, Managing Director of Westfalenhallen Unternehmensgruppe, tells 2Firsts that global tobacco trade fairs are evolving beyond product display. With new nicotine categories, shifting regulation and more complex supply chains reshaping the industry, InterTabac is positioning itself as a platform for market insight, regulatory discussion and global business connection.
Special Report
Jul.02