Is UK Disposable Ban Weakening Smoking Cessation Efforts? Expert Opinions Differ

Regulations by 2FIRSTS
Jan.30.2024
Is UK Disposable Ban Weakening Smoking Cessation Efforts? Expert Opinions Differ
The UK government's plan to ban disposable e-cigarettes has caused stock fluctuations and divided experts' opinions.

According to a London report by Reuters on January 29th, the British government's proposal to ban disposable e-cigarettes has caused fluctuations in the stocks of the e-cigarette industry and has also sparked disagreement among experts. They are concerned that this move may hinder efforts to curb the deaths and illnesses caused by tobacco.

 

British Prime Minister, Rishi Sunak, has expressed concerns over the increasing popularity of disposable e-cigarettes among young people in the UK. Citing statistical data, he revealed that the number of underage individuals using e-cigarettes has doubled in the past three years. Other countries, such as France, have already announced bans on disposable products. However, the UK government has opted to include e-cigarettes as part of its overall plan to reduce smoking rates, which includes providing free e-cigarette kits to smokers who wish to quit.

 

On Monday, the stock price of e-cigarette company Chill Brands experienced a significant drop of 29%. Likewise, Supreme PLC, a company specializing in the sale of disposable e-cigarettes, initially saw a decline of nearly 10% in their stock price, but managed to recover and increase by 7%. Following this market development, Chill Brands announced plans to expedite the launch of non-disposable e-cigarettes, asserting the belief that disposable e-cigarettes have played a significant role in aiding people in their efforts to quit smoking.

 

Researchers have discovered that the usage of disposable e-cigarettes is widespread among individuals. According to a recent study released this month, approximately 1.2 million smokers in the UK, along with 744,000 individuals who have quit smoking, are employing disposable e-cigarettes.

 

Chief researcher Sarah Jackson of the Tobacco and Alcohol Research Group at the University of London has stated that "this ban may have significant negative consequences for these individuals." She points out that this could potentially prevent smokers from fully switching to the relatively harmless e-cigarettes or cause those who have successfully quit smoking with the help of disposable e-cigarettes to relapse.

 

Professor Colin Notley, Addiction Science Professor at the Norwich Medical School at the University of East Anglia, emphasized the importance of reducing smoking rates since smoking is a deadly habit. However, Mike McKean, Vice-Chair of the Royal College of Pediatrics and Child Health, supports the government's measures and believes that tough actions are necessary to curb young people's smoking behavior. He stated that research and data regarding the widespread use of e-cigarettes are in its early stages, and the long-term effects, particularly on young people, are still unclear.

 


 

"UK Disposable E-Cigarette Ban" Series Report

 

Policy Updates
【1】UK Government Announces Ban on Disposable E-Cigarettes
【2】Original Text of UK Government's Disposable Ban Announcement

 

Market Dynamics
【1】After UK Disposable Ban: Retailers Clearing Stock, Major Distributors Turning to E-liquids and Open-Systems
【2】UK Announces Disposable E-Cigarette Ban: Smoore and Yinghe Technology Stock Prices Decline

 

Various Perspectives
【1】Black Market or Opportunity? Insiders' Perspectives on UK Disposable Ban

【2】Interview with Arcus Managing Director: Ban Will Lead to Black Market Surge, Manufacturers should Switch to Open Systems

 

Business Review

【1】Disposable Ban Impact: Is Smoore's Strategic Layout Empty Again?

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

ELFBAR Resolves Global Dispute Over "ELF" Trademark with VPR Brands LP
ELFBAR Resolves Global Dispute Over "ELF" Trademark with VPR Brands LP
ELFBAR announces global settlement with VPR Brands LP over "ELF" trademark dispute, covering major markets like US, Canada, UK.
Apr.01 by 2FIRSTS.ai
IQOS UK unveils 2026 pop-up events plan, first stops set for London and three other cities
IQOS UK unveils 2026 pop-up events plan, first stops set for London and three other cities
IQOS’ UK website shows the company will roll out time-limited pop-up experience spaces across Britain in 2026 for adult consumers. The first confirmed locations are London, the West Midlands area near Birmingham, Manchester and Romford, offering product demonstrations, pop-up-only promotions and nicotine pouch sampling. Entry will be restricted to those aged 18 and over, with “Challenge 25” ID checks in place.
Feb.03 by 2FIRSTS.ai
Australia’s NSW Finds Lower Vaping Rates Among Teenagers Aged 14 to 17
Australia’s NSW Finds Lower Vaping Rates Among Teenagers Aged 14 to 17
A new report from Cancer Council’s Generation Vape research project shows that fewer teenagers in New South Wales are trying vaping after the state government introduced tougher vaping goods laws. Among surveyed NSW teenagers aged 14 to 17, the proportion who had tried vaping fell from 29.6% in April 2024 to 20.1% in October 2025.
Mar.17 by 2FIRSTS.ai
Smoore, Distributors Move to Toss Cannabis Vape Price-Fixing Suit
Smoore, Distributors Move to Toss Cannabis Vape Price-Fixing Suit
Several vape manufacturers and distributors, including Shenzhen Smoore Technology Co. Ltd., Smoore International Holdings, 3Win Corp., Jupiter Research LLC, Canna Brand Solutions, and Greenlane Holdings Inc., have filed motions seeking dismissal of consumer claims in consolidated antitrust litigation in the U.S. District Court for the Northern District of California.
Events
Feb.24
New York Nicotine Pouch Tax Moves Forward as Critics Question Public Health Impact
New York Nicotine Pouch Tax Moves Forward as Critics Question Public Health Impact
New York Governor Kathy Hochul included in her FY 2027 budget proposal a plan to impose the same 75% wholesale tax on nicotine pouches such as Zyn that applies to cigarettes. The measure is expected to raise USD 18 million in FY 2027 and USD 44 million in FY 2028 after full implementation.
Mar.30 by 2FIRSTS.ai
PMI Flags 2026 Headwinds from Japan Taxes, Sees Smoke-Free Growth Re-Accelerating Beyond in Earnings Call
PMI Flags 2026 Headwinds from Japan Taxes, Sees Smoke-Free Growth Re-Accelerating Beyond in Earnings Call
PMI said on its latest earnings call that Japan’s tax cycle will weigh on 2026 performance, while smoke-free growth is expected to re-accelerate thereafter. The discussion also covered U.S. regulation, ZYN strategy and AI-driven efficiency.
Feb.07