UK Smoking Rates at Historic Low as E-Cigarette Use Increases

Dec.07.2022
UK Smoking Rates at Historic Low as E-Cigarette Use Increases
Smoking in the UK hit an all-time low in 2021, but more people are turning to e-cigarettes, according to data.

New data shows that the number of smokers in the UK reached a historic low last year, but more people are using e-cigarettes.


According to data from the UK's National Statistics Office, approximately 13.3% of people aged 18 or older smoked in 2021, which is lower than the 14.0% reported in 2020.


However, among people aged 16 and above, 7.7% of them reported using e-cigarettes, compared to 6.4% in 2020.


The first record from the UK National Statistics Office about smoking was in 2011, which found that 20.2% of people had smoked at some point.


The UK's National Statistics Office has stated that the latest data represents a "statistically significant" decrease.


Is vaping a risk-free choice? Should disposable e-cigarettes be banned? James Tucker, who works in data analysis for the UK's Office for National Statistics' social care and health department, suggests that the decrease in smokers may partly be due to more people turning to e-cigarettes.


He said, "This is the lowest current smoking rate since 2011, when we began documenting smoking rates through the annual Population Survey (APS).


According to the UK's National Statistics Office, electronic cigarettes and other vaping devices have played a "significant role" in reducing the number of smokers in the UK.


According to the report, the use of electronic cigarettes is highest among current smokers, at 25.3%, followed by former smokers at 15.0%. Only 1.5% of those who have never smoked reported using e-cigarettes.


However, it added that electronic cigarettes may not be the only factor contributing to the decline in smoking. (Translated from Chinese)


This may also be due to increased public awareness campaigns and the implementation of smoke-free policies in places such as bars and offices.


The government's tobacco control program aims to reduce smoking rates among adults in England to 12% or lower by the end of 2022.


According to the UK's National Statistics Office, Scotland currently has the highest proportion of smokers in the country for 2021 at 14.8%, while England has the lowest at 13.0%.


In other locations, Wales and Northern Ireland have reported respective current smoking rates of 14.1% and 13.8%.


By 2021, men are more likely to be current smokers in the UK with a smoking rate of 15.1% compared to women's rate of 11.5%.


Currently, the age group with the most smokers is 25 to 34 years old, accounting for 15.8%, while the lowest is people aged 65 and over, at 8%.


According to the UK's Office for National Statistics, those who are not qualified are currently more likely to smoke, at a rate of 28.2%, compared to those with a degree or equivalent educational qualifications, who have a smoking rate of 6.6%.


According to the NHS website, while electronic cigarettes are not without some risk, that risk is lower than that of traditional cigarettes. However, the long-term effects of using electronic cigarettes have yet to be fully understood.


Selling e-cigarettes to those under the age of 18 is illegal.


2FIRSTS will continue to report on this topic and provide updates on our mobile app, 2FIRSTSAPP. Scan the QR code below to download the app.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

Philip Morris Romania Executive on Smoke-Free Strategy: How IQOS Spaces Are Moving Beyond Retail to Consumer Connection
Philip Morris Romania Executive on Smoke-Free Strategy: How IQOS Spaces Are Moving Beyond Retail to Consumer Connection
In an interview with Romanian marketing publication IQads, Marek Gębski, Director of Smoke-Free Products at Philip Morris Romania, said IQOS experience spaces are evolving from traditional retail locations into platforms for consumer engagement and brand connection. Through locations such as IQOS Boutique Victoriei, PMI aims to use design, culture and consumer experiences to strengthen communication with adult consumers about smoke-free products. The interview highlights how tobacco companies are expanding smoke-free strategies beyond products toward experiential marketing and consumer relationships.
Aug.11
EU ‘TPD3’ Enters Next Phase on Aug. 14 as Fragmented Vape and Nicotine Pouch Rules Push the Single Market Toward Regulatory Overhaul
EU ‘TPD3’ Enters Next Phase on Aug. 14 as Fragmented Vape and Nicotine Pouch Rules Push the Single Market Toward Regulatory Overhaul
A 12-week European Commission consultation on revising the Tobacco Products Directive and Tobacco Advertising Directive is due to close on Aug. 14, 2026. The Commission has identified e-cigarette flavours, disposable vapes, tobacco heating devices, nicotine pouches, nicotine-free e-cigarettes, packaging and digital marketing among areas for possible new EU rules. National regulations already vary significantly across the bloc, a fragmentation the Commission says creates internal-market barriers and distorts competition. No formal revised TPD/TAD legislative text has yet been published, with the Commission currently indicating December 2026 for the legislative initiative.
Aug.14
China Tobacco Hubei explores staged nicotine pouch delivery, using dynamic membranes to slow early release and gradient particles to sustain later delivery
China Tobacco Hubei explores staged nicotine pouch delivery, using dynamic membranes to slow early release and gradient particles to sustain later delivery
China Tobacco Hubei Industrial Co., Ltd. disclosed several oral nicotine-related patent applications in August 2026, including two that approach staged nicotine release from different directions. One uses a high-viscosity membrane that forms inside the pouch after contact with saliva to slow rapid early release, while the other uses gradient particles with a faster-disintegrating outer layer and a slower core to create a fast-to-sustained release profile. Together, the filings explore how nicotine pouches could balance initial delivery with release later in use.
Sep.03
2Firsts On-Site | PMI Brings IQOS, ZYN, VEEV and Marlboro Together at Its “Boulevard” at InterTabac 2026
2Firsts On-Site | PMI Brings IQOS, ZYN, VEEV and Marlboro Together at Its “Boulevard” at InterTabac 2026
At InterTabac 2026 in Dortmund, PMI is presenting multiple brands and products along “The PMI Boulevard,” including IQOS, ZYN, VEEV and Marlboro. On-site images captured by 2Firsts show dedicated spaces including the IQOS Boutique, ZYN Café, PMI Gallery and Marlboro Office
Market
Sep.16 by 2Firsts Perspectives
PMI Expands U.S. ZYN Portfolio With New 1.5 mg and 8 mg Strengths, Moves Toward a Unified 20-Pouch-Per-Can Format
PMI Expands U.S. ZYN Portfolio With New 1.5 mg and 8 mg Strengths, Moves Toward a Unified 20-Pouch-Per-Can Format
Philip Morris International is expanding its U.S. ZYN nicotine pouch portfolio with new 1.5 mg and 8 mg strengths and plans to move its core 3 mg and 6 mg dry-pouch products from 15 to 20 pouches per can in the fourth quarter of 2026. ZYN ULTRA is also commercially available, with FDA authorization covering 10 products at 9 mg and one 11 mg Smooth product. PMI U.S. lists the new 1.5 mg and 8 mg strengths as commercially available, but as of September 10 they do not appear on the FDA’s public authorization list. Public materials do not identify which PMTA submissions cover the two new strengths or their current review status.
Sep.11
Kelly White Bets on Female Consumers as Nicotine Pouch Competition Intensifies | 2Firsts Interview
Kelly White Bets on Female Consumers as Nicotine Pouch Competition Intensifies | 2Firsts Interview
Swedish nicotine pouch brand Kelly White is building its strategy around adult female consumers. Founder and CEO Sophia Wilsby told 2Firsts that women accounted for around 70% of the brand’s repeat customers on HAYPP in Sweden in 2025. The interview explores female consumer segmentation, product and design differentiation, gender stereotypes, packaging regulation, and how independent brands can compete with global players such as ZYN and VELO while considering funding, partnerships and future ownership options.
Business
Sep.24