Unfair Competition: French Tobacco Merchants vs. PMI Company

Industry Insight by 2FIRSTS.ai
Aug.06.2024
Unfair Competition: French Tobacco Merchants vs. PMI Company
French tobacco merchants in Saint-Pierre Square express dissatisfaction with PMI's e-cigarette promotion, citing unfair competition in public spaces.

According to the French media LADÉPÊCHE, on August 6th, a tobacco merchant at Saint-Pierre Square in France expressed dissatisfaction with Philip Morris International (referred to as "PMI company" hereafter) for promoting and selling e-cigarettes in public places. He believes this situation creates unfair competition for his industry.

 

Didier is a tobacco merchant located on the corner of Pagaminie Street and Saint Pierre Square, and he is very angry. As the only tobacco shop in the area, he has had to deal with promotional activities from PMI company for the past few weeks on e-cigarettes that can be recharged and disposed of: "They have four promoters stationed here and they have started promoting and even selling their e-cigarettes."

 

It should be noted that in France, tobacco retailers are prohibited from advertising tobacco products.

 

You can understand my anger. This situation is particularly unfair, especially when we know the difficulties tobacco merchants face in order to ensure their turnover. Personally, in June, I lost 20% of my turnover on traditional cigarettes, and I lost 1000 euros per month on e-cigarettes.

 

Since January of last year, the increase in tobacco prices has not improved the tobacco business. In June, tobacco sales in the Longd area dropped by 15%.

 

We have received a letter from PMI company sent to various bars in Toulouse to raise awareness of their business activity: "Our initiative is primarily aimed at inspiring consumers by offering smokers a chance to taste a well-known and high-quality brand of product for free. At the end of the tasting, we also provide a service to purchase tobacco products, avoiding the need for your customers to visit a tobacco store. Purchase two e-cigarettes for 8 euros, or a rechargeable e-cigarette with four flavors for 16 euros.

 

With such promotion, this tobacco merchant was particularly affected." Frederick Pele, chairman of the 31 Tobacco Merchant Union, believes that young customers passing through Saint-Pierre Square have no potential loyalty." He thinks there may be administrative procedures against PMI company in the future.

 

But I am worried that this will end up like the 2016 FloraJet incident, where a tobacco company was fined 750,000 euros for obstructing the distribution network of French games in FloraJet flower shops by distributing scratch cards." Frederick Pelé concluded, "In this tobacco incident, the National Federation must intervene.

 

The PMI Group has not yet responded to this.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

TGA Sets 2026–2027 Compliance Principles, Flags Vaping Goods as a 2026 Priority
TGA Sets 2026–2027 Compliance Principles, Flags Vaping Goods as a 2026 Priority
The Therapeutic Goods Administration (TGA) has released its Compliance Principles for 2026 and 2027.Among 12 therapeutic goods categories identified for priority compliance and enforcement activity, TGA includes vaping goods, and it plans a further review of these priorities in March 2026.
Jan.23 by 2FIRSTS.ai
Mexico’s ENCODAT 2025 finds smoking rate falls as vaping rises
Mexico’s ENCODAT 2025 finds smoking rate falls as vaping rises
Results from Mexico’s ENCODAT 2025 indicate a structural shift in tobacco and nicotine use: past-month combustible tobacco use among the general population (ages 12–65) declined to 15.1%, down from 17.6% in 2016, while past-month e-cigarette use increased to 2.6%, up from 1.1%.
Dec.25 by 2FIRSTS.ai
Russia's Finance Ministry Proposes Regional Vape Sales Bans from 2026
Russia's Finance Ministry Proposes Regional Vape Sales Bans from 2026
Russian Finance Ministry has drafted amendments allowing regional governments to ban the retail sale of vapes and e-liquids between September 1, 2026, and September 1, 2031. Regions must enact their own legislation and notify the Federal Service for Alcohol and Tobacco Control (Rosalkogoltabakkontrol), which will publish a list of participating regions.
Dec.08 by 2FIRSTS.ai
India’s NUSRL Hosts National Consultation on Protection from Emerging Tobacco and Nicotine Products
India’s NUSRL Hosts National Consultation on Protection from Emerging Tobacco and Nicotine Products
The National University of Study and Research in Law (NUSRL) in Ranchi, together with national and international public health experts, held a consultation focused on youth protection, enforcement capacity, and the regulatory landscape for emerging nicotine products. State Health Minister Irfan Ansari called for stronger policies and coordinated efforts to prevent addiction.
Dec.02
Product | Unique Serial Number + Custom Design: Vuse Launches McLaren F1 Team Limited-Edition Vape
Product | Unique Serial Number + Custom Design: Vuse Launches McLaren F1 Team Limited-Edition Vape
Vuse has launched a McLaren Racing co-branded limited-edition vape, the Vuse Ultra x McLaren F1 Team Limited Edition, on its official website. Based on the standard Vuse Ultra, the device features design elements including McLaren’s “Racing Papaya” orange, and comes with wireless charging and two replaceable batteries. The product is priced at £45.
Dec.18 by 2FIRSTS.ai
Kyrgyzstan Extends Import Ban on E-Cigarettes and Nicotine Liquids by Six Months
Kyrgyzstan Extends Import Ban on E-Cigarettes and Nicotine Liquids by Six Months
The Kyrgyz government has extended its ban on the import of electronic cigarettes and nicotine-containing liquids for another six months. The decision, signed by the chairman of the Cabinet of Ministers, covers e-cigarettes, integrated nicotine delivery systems, and nicotine liquids used in such devices. The original ban was introduced in July and was due to expire soon.
Dec.24 by 2FIRSTS.ai