According to Spectrum News, a total of 2.1 million minors in the United States are using e-cigarettes, with the average age of first trying e-cigarettes being 13 years old. Some new models even come equipped with video games.
E-cigarettes are often marketed in unique packaging with a wide variety of flavors. Many companies are accused of attracting teenagers by using bright colors and offering multiple flavors. According to data from the Centers for Disease Control and Prevention (CDC), the average age of first-time e-cigarette users is 13 years old, and about 2.1 million underage individuals in the United States use e-cigarettes. Nearly 90% of e-cigarette users prefer flavored products.
These flavors range from bubble gum to blueberry lemonade drinks. Although these flavors may sound harmless, experts point out that they are actually catalysts for high doses of nicotine. According to a study in the Tobacco Control Journal, from 2017 to 2022, the nicotine content in disposable e-cigarettes has nearly tripled. Yolanda Richardson, CEO of the Smoke-Free Teens Movement organization, stated that the increase in nicotine content, combined with easily concealable products, has exacerbated addiction issues.
Richard said:
This is clearly an industry effort to ensure that children can easily conceal these products, whether at school or at home.
She showcased an e-cigarette with a built-in gaming console, stating:
This product clearly shows that the industry is working overtime to get these products into the hands of children.
In addition to built-in gaming devices, e-cigarettes can also be disguised as USB drives, mini calculators, and various everyday items. Nowadays, e-cigarettes can contain nicotine levels exceeding that of 10 packs of regular cigarettes. Richardson stated that this issue requires a joint effort from the entire society.
She added:
This is the perfect time for parents to talk to their children about e-cigarettes while they are helping them pack their bags, reminding them to drink more water, and pay attention to healthy eating. It is important to maintain communication with children so they can turn to trustworthy adults when they have questions.
The Director of the US Department of Public Health has stated that the use of any form of nicotine by teenagers is unsafe and can have serious impacts on the brain regions responsible for attention, memory, and learning. Experts recommend that parents and teachers closely monitor any new items brought home from school by children, and conduct random checks of their backpacks.
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