BAT's New VUSE E-Cigarette Products Enhancing Market Influence

BAT by 2FIRSTS.ai
Dec.24.2024
BAT's New VUSE E-Cigarette Products Enhancing Market Influence
BAT's VUSE announces new e-cigarette series to strengthen market influence, including "VUSE GO BOX 6ml" and "VUSE GO SLIM 2ml.

According to a report from N.News on December 24th, British American Tobacco Korea (referred to as "BAT") announced that its e-cigarette brand VUSE plans to launch three new series to enhance its market influence.


VUSE has recently launched two new products, "VUSE GO BOX 6ml" and "VUSE GO SLIM 2ml." With these new releases, VUSE now offers a total of three different forms, including the "VUSE GO 2ml," with a total of 16 different flavors, making a total of 20 product combinations available.


The "VUSE GO SLIM 2ml" comes in six different flavors and is currently available in the four districts of Mapo, Gangnam, Seocho, and Songpa in Seoul. There are plans to gradually expand the sales area.


The "VUSE GO BOX 6ml" has triple the capacity of the original "VUSE GO 2ml" and is priced at 25,000 Korean Won (17 USD). It comes in four flavors: Cold Fresh, Purple Fresh, Pullet Fresh, and Green Spark.


The company stated that they are continuously strengthening their brand image through the "VUSE GO 2ml", and also expanding their market competitiveness through the "VUSE GO BOX 6ml" and "VUSE GO SLIM 2ml".


Officials from BAT stated that VUSE is leading a major transformation in the e-cigarette market with innovative products. They plan to expand smoke-free options while maintaining high quality and convenience in order to provide consumers with a richer experience in the future.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

UK Government Announces Tougher Vape Controls with QR-Based Stamp System
UK Government Announces Tougher Vape Controls with QR-Based Stamp System
The UK government will introduce a digital stamp system for all vape products, paired with new enforcement powers including £10,000 fines and possible imprisonment for illegal sales. The measures aim to curb the booming black market and complement restrictions under the Tobacco and Vapes Bill, including future regulation of flavours, packaging, and advertising.
Nov.24 by 2FIRSTS.ai
Singapore HSA bust links two vape warehouses; Malaysian man jailed 41 weeks
Singapore HSA bust links two vape warehouses; Malaysian man jailed 41 weeks
HSA officers in Singapore staked out a Bishan warehouse after a tip-off and found a Malaysian man in a site containing thousands of vaporisers and components. Checks on his phone led to a second warehouse in Ubi with large quantities of devices and parts.
Jan.07 by 2FIRSTS.ai
NielsenIQ Data Shows UK Tobacco Market Decline of 12.7% with E-Cigarettes Dropping GBP 225 Million
NielsenIQ Data Shows UK Tobacco Market Decline of 12.7% with E-Cigarettes Dropping GBP 225 Million
According to NielsenIQ data published on December 7, 2025, overall tobacco and nicotine product sales in the UK dropped 12.7% in the 12 months ending September 6, representing more than £1 billion in lost sales.
Dec.15 by 2FIRSTS.ai
Alan Zhao: What Altria’s on! PLUS Authorization Really Signals About FDA PMTA Enforcement
Alan Zhao: What Altria’s on! PLUS Authorization Really Signals About FDA PMTA Enforcement
In this in-depth commentary for 2Firsts, Alan Zhao examines what Altria’s on! PLUS authorization really signals about FDA PMTA enforcement. Beyond the headline approval, FDA’s language, process design and product choices offer rare insight into how nicotine pouch regulation is taking shape—and what it means for industry compliance, in one of the earliest expert reads of the decision.
Regulations
Dec.20 by 2Firsts Perspectives
Lawmakers Push to Include E-Cigarettes in Vietnam’s Revised Investment Law Ban
Lawmakers Push to Include E-Cigarettes in Vietnam’s Revised Investment Law Ban
Vietnam’s National Assembly has debated amendments to the Investment Law that would include e-cigarettes, heated tobacco, and nitrous oxide (N₂O) in the list of prohibited business activities. Lawmakers supported a total ban consistent with WHO recommendations and previous National Assembly resolutions, citing rising youth addiction rates. Finance Minister Nguyễn Văn Thắng confirmed that the ban would apply comprehensively, with a short transition period for foreign factories.
Nov.27 by 2FIRSTS.ai
Kenya Court of Appeal Halts BBC Defamation Case Linked to BAT Bribery Documentary
Kenya Court of Appeal Halts BBC Defamation Case Linked to BAT Bribery Documentary
Kenya’s Court of Appeal has paused the defamation proceedings filed by National Assembly Speaker Moses Wetang’ula against the BBC. The case centers on a 2015 BBC documentary, Panorama: The Secret Bribes of Big Tobacco, which alleged that Wetang’ula received unlawful benefits from British American Tobacco (BAT) during his tenure as a senator.
Dec.02 by 2FIRSTS.ai