According to a report from N.News on December 24th, British American Tobacco Korea (referred to as "BAT") announced that its e-cigarette brand VUSE plans to launch three new series to enhance its market influence.
VUSE has recently launched two new products, "VUSE GO BOX 6ml" and "VUSE GO SLIM 2ml." With these new releases, VUSE now offers a total of three different forms, including the "VUSE GO 2ml," with a total of 16 different flavors, making a total of 20 product combinations available.
The "VUSE GO SLIM 2ml" comes in six different flavors and is currently available in the four districts of Mapo, Gangnam, Seocho, and Songpa in Seoul. There are plans to gradually expand the sales area.
The "VUSE GO BOX 6ml" has triple the capacity of the original "VUSE GO 2ml" and is priced at 25,000 Korean Won (17 USD). It comes in four flavors: Cold Fresh, Purple Fresh, Pullet Fresh, and Green Spark.
The company stated that they are continuously strengthening their brand image through the "VUSE GO 2ml", and also expanding their market competitiveness through the "VUSE GO BOX 6ml" and "VUSE GO SLIM 2ml".
Officials from BAT stated that VUSE is leading a major transformation in the e-cigarette market with innovative products. They plan to expand smoke-free options while maintaining high quality and convenience in order to provide consumers with a richer experience in the future.
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