The Vuse electronic cigarette brand owned by British American Tobacco continues to experience consistent growth in monthly and yearly sales, and is currently outselling Juul, dominating the market share.
According to the latest convenience store data analysis released by Nielsen, the market share of Renault Tobacco's e-cigarette brand Vuse has grown from 40.4% in the previous report to 40.7%.
The market share of Juul products has decreased from 27.6% to 27%. According to media reports, Vuse has expanded its year-on-year advantage to 34.9% versus 30.7%, compared to the previous report of 34.4% versus 31.5%.
According to sources familiar with the matter, Juul recently agreed to pay $1.7 billion to settle over 5,000 lawsuits brought by school districts, local governments, and individuals. These lawsuits claim that Juul's e-cigarette products are more addictive than advertised.
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