Vuse Go 700: Zero-Nicotine Vaping Products Now Available in Japan

According to a report by Japanese media outlet Cnet on December 8, British American Tobacco Japan has expanded the distribution of its zero-nicotine vapor product, "Vuse Go 700," to convenience stores. Starting from December 18, the product will be sold at FamilyMart, a convenience store chain with 2,300 locations in Tokyo.

In April this year, the Japanese BAT launched four limited edition, nicotine-free products, with approximately 10,000 units sold out within two months. The overwhelming approval of about 90% of users prompted them to begin a full-scale expansion in August this year.

The latest edition of Vuse Go 700 maintains the manufacturer's suggested retail price of 980 yen.

Vuse Go 700 is available in four out of the eight available options at FamilyMart convenience stores. These options include "Vuse Go 700 Mint Ice," "Vuse Go 700 Blueberry Ice," "Vuse Go 700 Classic Regular," and "Vuse Go 700 Mango Ice." The main vapor flavors consist of mint, fruit, and regular flavors, offering a variety to meet various taste preferences.

According to reports, in November 2023, the Vuse Go 700 will be offered for a limited time at the country's largest vaporizer specialty store, "Vape Studio.