What Products are British E-cigarette Brands Promoting after Disposable Ban?

Business by 2FIRSTS.ai
Feb.22.2024
What Products are British E-cigarette Brands Promoting after Disposable Ban?
2FIRSTS reports UK brands' movements post-disposable ban; LOST MARY, VUSE focus on pod systems, while GOLD BAR, IVG2400 maintain status.

On February 21st, based on information from official brand websites, distributor websites, and other channels, 2FIRSTS compiled the product developments of various well-known brands in the UK following the announcement of the disposable ban.

 

After sorting through the data, it was found that many popular brands such as LOST MARY and VUSE focus on pod system products. At the same time, leading products in the e-cigarette market in the UK, such as GOLD BAR and IVG2400, continue to maintain their product lines in the same state as before the ban was announced.

 

The details are as follows:

 

What Products are British E-cigarette Brands Promoting after Disposable Ban?
LOST MARY DM600 X2 | Image source: LOST MARY UK official website

 

What Products are British E-cigarette Brands Promoting after Disposable Ban?
LOST MARY DM600 X2 | Image source: LOST MARY official website in the UK

 

What Products are British E-cigarette Brands Promoting after Disposable Ban?
LOST MARY TAPPO | Image source: LOST MARY UK official website

 

The flagship product of the UK official website of LOST MARY is the disposable LOST MARY DM600 X2, which contains only two pods, with a maximum of 1200 puffs, priced at £6.99.

 

What Products are British E-cigarette Brands Promoting after Disposable Ban?
VUSE PRO | Image source: VUSE UK official website

 

In addition, LOST MARY also launched a new disposable product TAPPO last month, which includes one kit and a spare pod, with a selling price of £8.99 on the official website.

 

What Products are British E-cigarette Brands Promoting after Disposable Ban?
VUSE PRO | Image source: VUSE UK official website

 

The main product promoted on the VUSE UK official website is the VUSE PRO pod system, which includes two pods. Each pod can be used for up to 800 puffs, totaling 1600 puffs.

 

What Products are British E-cigarette Brands Promoting after Disposable Ban?
SKE Crystal 2400 | Image source: SKE official website in the UK

 

The official website of SKE promotes its main product, the pod system SKE Crystal 2400, which comes with 4 pods and a total of 2400 puffs.

 

What Products are British E-cigarette Brands Promoting after Disposable Ban?
SKE Crystal 2400 | Image source: SKE UK official website

 

The official ELFBAR UK website has announced the upcoming release of the e-cigarette product "ELFBAR AF5000", which is capable of delivering up to 5000 puffs. According to information on the website, the AF5000 comes equipped with a 2ml built-in e-liquid tank and an additional 10ml independent refillable oil tank, allowing for a total of 5000 puffs. In addition, the product will offer 29 different flavor options for users to choose from.

 

What Products are British E-cigarette Brands Promoting after Disposable Ban?
ELFBAR AF5000 | Image source: Official ELFBAR UK website

 

2FIRSTS will continue to report on the dynamics of the UK market, stay tuned.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Retraction Statement Regarding the Article: “2Firsts Investigation | U.S. Tightens E-Cigarette Enforcement, Disrupting China Air Shipments — Industry Estimates $78 Million in Goods Seized in Six Months”
Retraction Statement Regarding the Article: “2Firsts Investigation | U.S. Tightens E-Cigarette Enforcement, Disrupting China Air Shipments — Industry Estimates $78 Million in Goods Seized in Six Months”
Retraction Statement.
Jul.15
Russian Voronezh Region Website Blocked for Illegal Tobacco Advertising
Russian Voronezh Region Website Blocked for Illegal Tobacco Advertising
A court in Russia’s Voronezh region has ruled to block online distribution of illegal tobacco sales content in a move to protect public health.
Jul.15 by 2FIRSTS.ai
Exclusive Interview with Lost Vape: Unveils New Products at Dubai Expo, Including the Large-Screen Ursa Series
Exclusive Interview with Lost Vape: Unveils New Products at Dubai Expo, Including the Large-Screen Ursa Series
Lost Vape's booth manager, Merry, explained how the company is addressing global regulatory tightening and increasing market competition by launching new products that align with the industry's "big-screen" trend, while leveraging its in-house manufacturing to ensure quality control and R&D.
Jun.24 by 2FIRSTS.ai
BAT’s Vuse E-Cigarettes Accused of Misleading Carbon-Neutral Claims in U.S. Class Action Lawsuit
BAT’s Vuse E-Cigarettes Accused of Misleading Carbon-Neutral Claims in U.S. Class Action Lawsuit
British American Tobacco (BAT) and its subsidiary RJ Reynolds are facing a class action lawsuit in California over claims that their Vuse e-cigarette brand misled consumers with false carbon-neutral marketing. Vuse was promoted as “the world’s first carbon-neutral vape brand,” but many of the carbon credits used were found to have no real climate benefit. Consumers are seeking $5 million in damages.
Jun.05 by 2FIRSTS.ai
Exclusive Interview: How Dholakia Tobacco Built the Rush Brand and Entered the Global Nicotine Pouch Market
Exclusive Interview: How Dholakia Tobacco Built the Rush Brand and Entered the Global Nicotine Pouch Market
Dholakia Tobacco, a 150-year-old Indian tobacco company, is expanding globally with its nicotine pouch brand Rush. At the 2025 World Vape Show, CEO Nihar Dholakia and marketing head Rahoul Naik shared how Rush differentiates through transparent ingredients, lifestyle branding, and adaptive market strategies. Despite regulatory hurdles, the company maintains pharmaceutical-grade standards and is targeting growth in both established and emerging markets.
Jul.11
2Firsts Interviews Afubra’s Marcilio Drescher: Can Brazil’s Tobacco Growers Adapt to the NGP Era?
2Firsts Interviews Afubra’s Marcilio Drescher: Can Brazil’s Tobacco Growers Adapt to the NGP Era?
Brazil has long been hailed as a global model in tobacco farming—known for its high yields, quality leaf, and sustainable practices. But shifting demographics, labor shortages, and the rise of next-generation products are reshaping the landscape. In this 2Firsts exclusive, Afubra President Marcilio Drescher reflects on 70 years of progress and the uncertain road ahead for Brazil’s 90,000 growers.
Jun.09