Wisconsin Health Department Funds Anti-Smoking E-Cigarette Initiative

Regulations by 2FIRSTS.ai
Mar.07.2024
Wisconsin Health Department Funds Anti-Smoking E-Cigarette Initiative
Wisconsin Department of Health Services awards $830,000 to tackle youth e-cigarette use, funded by settlement with Juul Labs.

Recently, according to Badgerherald, the Wisconsin Department of Health Services has awarded $830,000 in funding to 13 organizations statewide for anti-smoking e-cigarette prevention and treatment initiatives. This aims to address the impact of e-cigarette use among youth and young adults over the past two years.

 

These funds, totaling $14.7 million, come from a settlement between Wisconsin and Juul Labs. They will be distributed over a period of 5 to 10 years. The settlement was reached in September 2022, with Wisconsin accusing Juul Labs of targeting underage consumers with their e-cigarette products.

 

Gina Larsen, spokesperson for the Wisconsin Department of Health Services Tobacco Prevention and Control Program, stated that Wisconsin will be concentrating on the 18 to 24 year old demographic in the coming years. This group may be in college, starting their careers, or beginning to form families while dealing with smoking addiction.

 

A study has shown that since the establishment of Juul Labs in 2015, the rate of e-cigarette use among teenagers in Wisconsin has more than doubled. In comparison to the 7.9% usage rate among high school students in Wisconsin in 2014, 20.1% of high school students reported using e-cigarettes in 2018, according to Larson.

 

According to data from the university health services department, the 2021 national university health assessment shows that for every three undergraduate students at the University of Wisconsin-Madison, there is at least one person who has used tobacco or nicotine delivery products at least once, while the proportion among graduate and professional students is one in seven.

 

Larsen warned, "This is why I call it the 'perfect storm.' Not only are these devices designed to be attractive to us, but they come in thousands of flavors, and they are disposable. This sets the perfect stage for addiction."

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

IQOS Partners with Mexico’s Zamna Festival; PMI Says Adult User Base Tops 140,000
IQOS Partners with Mexico’s Zamna Festival; PMI Says Adult User Base Tops 140,000
Philip Morris International (PMI) said IQOS, via its “IQOS Curious X” platform, has entered a global partnership with the Zamna music festival in Tulum, Mexico, with the collaboration making its on-site debut during Zamna 2026 and targeting adult nicotine users. PMI said IQOS has more than 34 million users worldwide, while the number of adult consumers in Mexico has surpassed 140,000.
Jan.15 by 2FIRSTS.ai
Product | Detachable Battery + Dual-Battery System: RAZ VUE 50K Launches on U.S. Online Vape Channels
Product | Detachable Battery + Dual-Battery System: RAZ VUE 50K Launches on U.S. Online Vape Channels
RAZ has recently launched the RAZ VUE 50K on U.S. online vape channels, positioning it as the brand’s first disposable vape featuring a detachable battery. The device uses a dual-battery setup—an integrated 420mAh battery in the pod paired with a reusable 900mAh power bank—and is rated for up to approximately 50,000 puffs in Normal Mode.
Jan.16 by 2FIRSTS.ai
Product | VOZOL Mega 50K Launches in UK Channels: 18ml, 50,000-Puff Claim, Compliance Info Not Yet Public
Product | VOZOL Mega 50K Launches in UK Channels: 18ml, 50,000-Puff Claim, Compliance Info Not Yet Public
VOZOL's Vozol Mega 50K disposable e-cigarette debuts in UK, featuring 18ml e-liquid and 50,000 puff claim. Two versions available.
Dec.24 by 2FIRSTS.ai
IQOS UK unveils 2026 pop-up events plan, first stops set for London and three other cities
IQOS UK unveils 2026 pop-up events plan, first stops set for London and three other cities
IQOS’ UK website shows the company will roll out time-limited pop-up experience spaces across Britain in 2026 for adult consumers. The first confirmed locations are London, the West Midlands area near Birmingham, Manchester and Romford, offering product demonstrations, pop-up-only promotions and nicotine pouch sampling. Entry will be restricted to those aged 18 and over, with “Challenge 25” ID checks in place.
Feb.03 by 2FIRSTS.ai
Councils Remove 1.2 Million Illicit Vapes from UK High Streets
Councils Remove 1.2 Million Illicit Vapes from UK High Streets
UK council data shows that two illegal vapes were seized every minute in 2025, with a total of 1.2 million illicit vapes removed from high streets. Over the past year, authorities also seized millions of illegal cigarettes and other nicotine products. Consumer surveys indicate that more than half of UK vapers believe they have unknowingly purchased illegal vaping products.
Dec.23 by 2FIRSTS.ai
China’s Nov. Vape Exports to U.S. Hold at $549 Million, Sustaining High After October’s $591 Million Peak
China’s Nov. Vape Exports to U.S. Hold at $549 Million, Sustaining High After October’s $591 Million Peak
China’s Nov. vape exports to the U.S. held at $549 million, following October’s $591 million record. 2025 YTD exports reached $3.72 billion, officially eclipsing 2024’s full-year total. This $1.14 billion 60-day surge signals a critical inventory overhang, heightening financial and regulatory risks for manufacturers.
Dec.22