2023 First Half: Tobacco Market Trends and E-Cigarette Growth

Jul.28.2023
2023 First Half: Tobacco Market Trends and E-Cigarette Growth
South Korea's tobacco market saw a slight decline in cigarette sales during the first half of 2023, while the market share for e-cigarettes increased to over 16%.

According to a report by Yonhap News Agency on July 27th, the South Korean Ministry of Strategy and Finance has released a report on the tobacco market trends for the first half of 2023. The report reveals a slight decline in cigarette sales in the first half of this year compared to the same period last year, while the market share of heated tobacco products (HNB) such as e-cigarettes has continued to grow, reaching over 16% of the overall tobacco market.


According to the report, tobacco sales in the first half of 2023 totaled 1.77 billion units, representing a decrease of 0.6% compared to the same period last year when sales reached 1.78 billion units.


It is worth noting that the market share of the disposable e-cigarette is gradually increasing.


In the first half of this year, the share of cigarette-style e-cigarettes in the overall tobacco sales reached 16.5%, a 1.7 percentage point increase from last year's 14.8%. Starting from 2.2% in 2017, the share has steadily climbed each year, experiencing an approximate eight-fold growth over a span of six years.


However, the tobacco export volume decreased by 0.3% compared to the same period last year, reaching a total of 175 million units.


Due to a decline in export volume, tobacco sales tax revenue has also been affected, decreasing by 0.4%, reaching 57 trillion Korean won.


References:


Cigarette sales in the first half of the year reached 1.77 billion packs, with electronic cigarettes accounting for 16.5% of the market.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Philip Morris International Raises Dividend by 8.9% to an Annualized $5.88 per Share
Philip Morris International Raises Dividend by 8.9% to an Annualized $5.88 per Share
Philip Morris International (PMI) has increased its quarterly dividend from $1.35 to $1.47 per share, bringing the annualized dividend to $5.88. Since listing in 2008, PMI has raised its dividend for 17 consecutive years. The company continues to accelerate its “smoke-free future” strategy: in the first half of 2025, smoke-free products contributed 41% of net revenues, with over 41 million adult consumers using PMI’s smoke-free products globally.
Sep.24 by 2FIRSTS.ai
UK Advocacy Groups Launch "20IsPlenty" Campaign for Nicotine Pouch Strength Limit of 20mg
UK Advocacy Groups Launch "20IsPlenty" Campaign for Nicotine Pouch Strength Limit of 20mg
UK harm reduction groups led by We Vape have launched the “20IsPlenty” campaign calling for a 20mg nicotine pouch cap, a ban on youth advertising, and evidence-based regulation. The initiative coincides with the Tobacco and Vapes Bill debate and aims to ensure pouches remain accessible as safer alternatives for smokers.
Oct.28 by 2FIRSTS.ai
Philip Morris International launches limited-edition TEREA heated tobacco cartridge "KIWAMI" in Japan, celebrating its leap to first place in market share
Philip Morris International launches limited-edition TEREA heated tobacco cartridge "KIWAMI" in Japan, celebrating its leap to first place in market share
PMI Japan launches limited edition "KIWAMI" heated tobacco to celebrate market share, priced at 580 yen per pack.
Sep.04 by 2FIRSTS.ai
Product | LOST MARY, ELFBAR & VOZOL Debut 2 mL Replaceable-Pod Devices: Three-Model Comparison
Product | LOST MARY, ELFBAR & VOZOL Debut 2 mL Replaceable-Pod Devices: Three-Model Comparison
Several brands launch 2 mL replaceable-pod vapes—Lost Mary Glayce, ELFBAR ELFA “Stein,” VOZOL SLEEK—highlighting rechargeability, pod swaps, and a compliance- and sustainability-led trend.
Oct.27 by 2FIRSTS.ai
Singapore's Narcotics Bureau cracked down on a criminal group smuggling etomidate-containing e-cigarettes for the first time, arresting 8 people and seizing a large number of cartridges
Singapore's Narcotics Bureau cracked down on a criminal group smuggling etomidate-containing e-cigarettes for the first time, arresting 8 people and seizing a large number of cartridges
CNB launches first major operation against e-liquid smuggling group in Singapore, arresting 7 men and 1 woman.
Sep.15 by 2FIRSTS.ai
Co-op Faces Backlash Over Vape Promotion Strategy Post-Cyberattack
Co-op Faces Backlash Over Vape Promotion Strategy Post-Cyberattack
The Guardian reports that UK retailer Co-op is ramping up vape promotions to recover sales lost after an April cyberattack. Internal documents cite a £1M weekly sales gap and 100,000 fewer transactions. Staff say the move contradicts Co-op’s “ethical retail” image, as the government prepares to ban vape ads under the Tobacco and Vapes Bill.
Oct.28 by 2FIRSTS.ai