According to Tobacco Insider, Altria recently turned its attention to the approximately $14 billion of the energy drink market in grocery stores, making a small investment in "Proper Wild" energy drink.
Research by Altria has shown that 50% of consumers are interested in energy drinks made with all-natural ingredients, and 60% of energy drink consumers believe that products can be improved. Currently, Altria Group Distribution Company (AGDC) is providing sales and distribution services for "Proper Wild" in a small number of retail stores.
Altria has announced that they plan to expand the distribution of "Proper Wild" by 2025. "Proper Wild" will be the first of five non-nicotine products Altria plans to commercialize in the US by 2028.
Currently, Altria is exploring three major areas, which include:
- Cannabis,
- Health and Wellness Field,
- Medical Care (including nicotine replacement therapy, plant-based vaccines, inhalation and oral treatments, etc.)
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