Editor's Note:
Based on 2Firsts' understanding, Brazilian authorities have not yet legalized e-cigarettes, and selling them within Brazil is considered illegal.
As for the product details, 2Firsts can only rely on customs data, which is insufficient to verify the authenticity of the products. Moreover, we have no information about their origin, production channels, or how they have entered Brazil.
On December 4th, Brazil's Federal Revenue seized approximately 450,000 e-cigarettes in a shipment passing through Santos Port. According to an image gallery released by the Brazilian Ministry of Finance, the seized products were marked with brand names such as "LOST MARY" and "ELFBAR".
The goods, which were packed in two containers, were declared as toys, tools, computer accessories, auto parts, and musical instruments, but the shipment actually contained e-cigarettes and vape refills (containing 2% and 5% nicotine liquid).
Since the publication of Directive No. 2.229/2024 and Directive No. 2.231/2024 in October 2024, Brazilian customs at the port of Santos have intercepted six containers containing e-cigarettes that were originally intended for shipment to other countries.
The physical inspection of the first four containers (over 100 tons of goods) resulted in the retention of more than one million e-cigarette units, valued at R$ 128 million.
The two shipments seized on December 3 are currently undergoing inspection and valuation, with an estimated 450,000 e-cigarette units expected to be confiscated, worth around R$ 45 million.
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