Declining Smoking Rates in UK Due to E-Cigarettes: Report

Sep.02.2022
Declining Smoking Rates in UK Due to E-Cigarettes: Report
The use of e-cigarettes in the UK has led to a significant decline in smoking rates, according to a new report.

The smoking rate in the UK is rapidly declining, mainly due to adults who want to quit smoking being able to turn to significantly less harmful electronic cigarettes," said Nancy Loucas, Executive Coordinator of CAPHRA (Coalition of Asia-Pacific Tobacco Harm Reduction Advocates).


As she made her statement, the UK's Action on Smoking and Health (ASH) released a report indicating that there has been an "e-cigarette revolution" over the past decade. The report is based on ASH's annual survey, conducted by YouGov, which comprised over 13,000 adults in the UK.


As we say in the world of tobacco harm reduction (THR), the consumers are the evidence. The results of these surveys in the UK are shocking and, frankly, represent a strong motivation for other countries to follow suit," said Ms. Lucas.


The latest survey by ASH confirms that the main reason for using electronic cigarettes among users is to quit smoking and prevent them from returning to the deadly habit. Former smokers also say that they like using e-cigarettes as it can save them money.


Subsequently, smoking became less popular in the UK. The number of adult smokers in England has decreased from 20% in 2011 to 14% in 2019. Additionally, an ASH survey found that in 2017 alone, 70,000 former smokers in England were affected by vaping.


The Asia-Pacific region is witnessing a trend of countries legalizing and regulating e-cigarettes, as bans have proven ineffective. Countries such as the UK and New Zealand are adopting a gradual approach towards tobacco harm reduction (THR), which has been successful according to data. "If adult smokers are allowed to use e-cigarette products in a reasonable manner, they will change, they will survive," she said.


A statement from CAPHRA relayed that the latest ASH survey in the United Kingdom has dispelled the ongoing international panic regarding electronic cigarettes being a gateway to smoking, rather than an exit from it.


Compared to the 800,000 electronic cigarette users ten years ago, there are now approximately 4.3 million in the UK, of which around 2.4 million are former smokers, 1.5 million are current smokers, and 350,000 have never smoked.


More than 90% of e-cigarette users in the UK are either former or current smokers, with over 8% of users having never smoked before. This suggests that almost every person who uses e-cigarettes does so to quit smoking or reduce their smoking. Few non-smokers use e-cigarettes, and those that do usually only experiment with them or use them infrequently, with even fewer continuing to use them long-term. This provides important evidence for the effectiveness of e-cigarettes," she said.


Although the Action on Smoking and Health (ASH) in the UK described this discovery as good news, its CEO called on the government to take greater action to address smoking issues and pointed out that the recent increase in young people smoking e-cigarettes.


Teenage vaping is a global phenomenon, and CAPHRA continues to call on parents to take responsibility while urging stronger enforcement in areas where e-cigarettes are regulated. Retailers selling to minors must feel the full force of the law. No one wants minors to vape. Meanwhile, adults looking to quit smoking require access to safer nicotine products.


The revolution of e-cigarettes is in full swing, but we need to ensure that underage smokers do not become revolutionaries. The latest survey from the UK shows that they are mostly at a disadvantage, but as usual, there is still work to be done," said Nancy Loucas.


Statement:


This article is compiled from information from third-party sources, intended for industry-related communication and learning purposes.


This article does not represent the views of 2FIRSTS, and 2FIRSTS cannot confirm the authenticity or accuracy of the article's content. The compilation of this article is only intended for industry exchange and research purposes.


Due to limitations in translation skills, the translated article may not fully reflect the original text. Please refer to the original article for accuracy.


2FIRSTS maintains complete alignment with the Chinese government on any domestic, Hong Kong, Taiwan, or international issues and positions.


Information compiled here belongs to the original media and author. If there is any infringement, please contact us for removal.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

U.S. Appeals Court Says BAT Must Face Class Action Over Cigarette Labels
U.S. Appeals Court Says BAT Must Face Class Action Over Cigarette Labels
A U.S. appeals court ruled that British American Tobacco (BAT) must continue facing a consumer class action lawsuit over cigarette labels. The ruling allows the case to proceed but does not determine that BAT violated the law or is liable for damages. The case highlights ongoing legal risks facing major tobacco companies related to product labeling, consumer disclosures and product liability claims.
Jul.31
Italy Fines PMI €7 Million Over Misleading ‘Smoke-Free Future’ Marketing Claims
Italy Fines PMI €7 Million Over Misleading ‘Smoke-Free Future’ Marketing Claims
Italy’s Competition and Market Authority (AGCM) has fined Philip Morris Italia €7 million, finding that the company’s use of “smoke-free future” and related claims in promoting products such as IQOS, VEEV and ZYN could mislead consumers.
Jun.16
JT Plans ¥800 Billion Investment in Heated Tobacco Over Three Years, Betting on Ploom as Second Growth Engine
JT Plans ¥800 Billion Investment in Heated Tobacco Over Three Years, Betting on Ploom as Second Growth Engine
Japan Tobacco Inc. (JT) CEO Takehiko Tsutsui said the company plans to invest about ¥800 billion (approximately US$5.4 billion) in heated tobacco products over three years through 2028, aiming to establish Ploom as a second growth engine after combustible cigarettes. Tsutsui said Ploom AURA helped JT increase its share of Japan’s heated tobacco market to 15.8% in the first quarter of 2026. Ploom products are now available in 29 markets, with Ploom AURA sold in 25 markets including Japan. JT also plans to continue its cigarette business while positioning its food operations, particularly frozen noodle products in North America, as another growth opportunity.
Jul.23
Altria Smokeable Profit Rises 2.4% as Marlboro Share Falls and U.S. Discounts Gain
Altria Smokeable Profit Rises 2.4% as Marlboro Share Falls and U.S. Discounts Gain
Altria’s second-quarter results show a U.S. nicotine market splitting across price, product and regulation. Smokeable profit rose 2.4% as Marlboro pricing offset lower volumes, while discount brand Basic gained share among value-conscious smokers. In oral nicotine, on! PLUS expanded distribution but faced intensifying competition from ZYN and Velo. NJOY remained off the market as patent and regulatory hurdles delayed its return. The broader lesson: U.S. growth increasingly depends on price-tier strategy, retail execution, authorisation and enforcement readiness across the industry.
Special Report
Jul.31
Charlie’s Plans Q3 2026 Pilot of America’s First Age-Gated Flavored Disposable Vape
Charlie’s Plans Q3 2026 Pilot of America’s First Age-Gated Flavored Disposable Vape
U.S. vape company Charlie’s Holdings announced plans to pilot its age-gated flavored disposable vape products in hundreds of retail stores during the third quarter of 2026. The company said the products will utilize AI- and blockchain-powered age-verification technology designed to address FDA concerns over youth access and potentially create a new compliance pathway for flavored vape products.
Jun.15
Russian Strikes Destroy JTI and Imperial Brands Ukraine Warehouses, With Losses Reaching Tens of Millions of Hryvnias
Russian Strikes Destroy JTI and Imperial Brands Ukraine Warehouses, With Losses Reaching Tens of Millions of Hryvnias
According to Ukrainska Pravda, Russian strikes on the Kyiv region during the night of Aug. 4-5, 2026, damaged warehouses storing products of Japan Tobacco International (JTI) and Imperial Brands Ukraine. JTI said a finished goods warehouse in Kyiv Oblast was destroyed, with no employees injured, and that it did not expect disruptions to retail supplies. Imperial Brands Ukraine said products stored at warehouses of distributors and retail partners were affected and estimated losses from the strikes at “tens of millions of Ukrainian hryvnias” (roughly hundreds of thousands of U.S. dollars).
JTI
Aug.07