Declining Smoking Rates in UK Due to E-Cigarettes: Report

Sep.02.2022
Declining Smoking Rates in UK Due to E-Cigarettes: Report
The use of e-cigarettes in the UK has led to a significant decline in smoking rates, according to a new report.

The smoking rate in the UK is rapidly declining, mainly due to adults who want to quit smoking being able to turn to significantly less harmful electronic cigarettes," said Nancy Loucas, Executive Coordinator of CAPHRA (Coalition of Asia-Pacific Tobacco Harm Reduction Advocates).


As she made her statement, the UK's Action on Smoking and Health (ASH) released a report indicating that there has been an "e-cigarette revolution" over the past decade. The report is based on ASH's annual survey, conducted by YouGov, which comprised over 13,000 adults in the UK.


As we say in the world of tobacco harm reduction (THR), the consumers are the evidence. The results of these surveys in the UK are shocking and, frankly, represent a strong motivation for other countries to follow suit," said Ms. Lucas.


The latest survey by ASH confirms that the main reason for using electronic cigarettes among users is to quit smoking and prevent them from returning to the deadly habit. Former smokers also say that they like using e-cigarettes as it can save them money.


Subsequently, smoking became less popular in the UK. The number of adult smokers in England has decreased from 20% in 2011 to 14% in 2019. Additionally, an ASH survey found that in 2017 alone, 70,000 former smokers in England were affected by vaping.


The Asia-Pacific region is witnessing a trend of countries legalizing and regulating e-cigarettes, as bans have proven ineffective. Countries such as the UK and New Zealand are adopting a gradual approach towards tobacco harm reduction (THR), which has been successful according to data. "If adult smokers are allowed to use e-cigarette products in a reasonable manner, they will change, they will survive," she said.


A statement from CAPHRA relayed that the latest ASH survey in the United Kingdom has dispelled the ongoing international panic regarding electronic cigarettes being a gateway to smoking, rather than an exit from it.


Compared to the 800,000 electronic cigarette users ten years ago, there are now approximately 4.3 million in the UK, of which around 2.4 million are former smokers, 1.5 million are current smokers, and 350,000 have never smoked.


More than 90% of e-cigarette users in the UK are either former or current smokers, with over 8% of users having never smoked before. This suggests that almost every person who uses e-cigarettes does so to quit smoking or reduce their smoking. Few non-smokers use e-cigarettes, and those that do usually only experiment with them or use them infrequently, with even fewer continuing to use them long-term. This provides important evidence for the effectiveness of e-cigarettes," she said.


Although the Action on Smoking and Health (ASH) in the UK described this discovery as good news, its CEO called on the government to take greater action to address smoking issues and pointed out that the recent increase in young people smoking e-cigarettes.


Teenage vaping is a global phenomenon, and CAPHRA continues to call on parents to take responsibility while urging stronger enforcement in areas where e-cigarettes are regulated. Retailers selling to minors must feel the full force of the law. No one wants minors to vape. Meanwhile, adults looking to quit smoking require access to safer nicotine products.


The revolution of e-cigarettes is in full swing, but we need to ensure that underage smokers do not become revolutionaries. The latest survey from the UK shows that they are mostly at a disadvantage, but as usual, there is still work to be done," said Nancy Loucas.


Statement:


This article is compiled from information from third-party sources, intended for industry-related communication and learning purposes.


This article does not represent the views of 2FIRSTS, and 2FIRSTS cannot confirm the authenticity or accuracy of the article's content. The compilation of this article is only intended for industry exchange and research purposes.


Due to limitations in translation skills, the translated article may not fully reflect the original text. Please refer to the original article for accuracy.


2FIRSTS maintains complete alignment with the Chinese government on any domestic, Hong Kong, Taiwan, or international issues and positions.


Information compiled here belongs to the original media and author. If there is any infringement, please contact us for removal.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

New York City Opens Lottery for 55 Vape Retail License Slots Across 23 Community Districts, Including 28 in Brooklyn
New York City Opens Lottery for 55 Vape Retail License Slots Across 23 Community Districts, Including 28 in Brooklyn
New York City's Department of Consumer and Worker Protection (DCWP) opened applications on November 2, 2026, for a lottery covering tobacco and electronic cigarette retail dealer licenses, with a deadline of 5 p.m. New York local time on November 30. According to the city's October 1 notice, 55 electronic cigarette retail license slots are available across 23 community districts, including 28 in Brooklyn, alongside 322 tobacco retail license slots across 41 districts. Businesses must enter the lottery and, if invited, complete licensing requirements within 65 days. New York City continues to restrict e-cigarette retail sales to tobacco-flavored or unflavored products, while city retail licenses do not replace FDA product marketing authorization.
Market
Nov.04
Special Report | How Capital Is Reassessing the Global Tobacco and Modern Nicotine Industry: Lessons from a New York Forum
Special Report | How Capital Is Reassessing the Global Tobacco and Modern Nicotine Industry: Lessons from a New York Forum
Capital is reassessing the global tobacco and modern nicotine industry as heated tobacco, vaping and nicotine pouches reshape demand, profitability and regulation. At the 2026 New Approaches Summit in New York, investors and analysts examined whether smoke-free growth can sustain earnings, how regulation shapes startup value, and whether shareholder engagement can be more effective than divestment. The debate points to a broader shift: tobacco transition is increasingly becoming a capital-allocation, governance and valuation question.
Capital Markets
Oct.05
2Firsts Hosts China Market Forum at InterTabac as Global Industry Attention to China’s Tobacco Sector Deepens
2Firsts Hosts China Market Forum at InterTabac as Global Industry Attention to China’s Tobacco Sector Deepens
On September 16, 2Firsts hosted a China-focused industry forum during InterTabac in Dortmund, bringing together more than 30 participants from North America, Europe, India, South Korea and other markets. The session covered traditional tobacco, next-generation products, exports, technology, regulation and supply chains, while examining how China’s tobacco sector operates, where its transformation may be heading, and why its growing role matters increasingly to companies across the global tobacco and nicotine industry.
Sep.21
Product | Philip Morris Japan Teams Up With Renowned French Audio Brand DEVIALET for Limited-Edition IQOS Priced 60% Above Standard Model
Product | Philip Morris Japan Teams Up With Renowned French Audio Brand DEVIALET for Limited-Edition IQOS Priced 60% Above Standard Model
Philip Morris Japan (PMJ) launched the limited-edition IQOS ILUMA i PRIME Soundsorial Model in collaboration with French audio brand DEVIALET on October 1, 2026. Featuring sound-wave patterns, a silver-and-black finish and a gradient holder, the heated tobacco device is priced at JPY 15,980, including tax, and is available at four IQOS stores in Japan. According to Japanese media citing a PMJ representative, about 1,900 units were allocated to the Japanese retail market. A separate Soundsorial Collection, combining the device with DEVIALET Gemini II earbuds, includes 440 sets allocated to Japan for a membership prize draw.
product
Oct.23
2Firsts Data|China’s Vape-Related Exports Rose 3.3% in August 2026 as UK Shipments Jumped 51.4% and U.S. Exports Fell 12.4%
2Firsts Data|China’s Vape-Related Exports Rose 3.3% in August 2026 as UK Shipments Jumped 51.4% and U.S. Exports Fell 12.4%
China exported $979 million of vape-related products in August 2026, up 3.3% from a year earlier but down 6.4% from July. The UK replaced the U.S. as the main source of growth: UK-bound shipments jumped 51.4% to a 2026 high of $177 million, while exports to the U.S. fell 12.4% to $339 million. Shipments to markets outside the U.S. increased 14.2%, broadening growth beyond the market that had driven July’s rebound.
News
Sep.23 by 2Firsts Perspectives
Product | BAT Expands VELO Peach Ice Medium to FamilyMart Stores Nationwide in Japan
Product | BAT Expands VELO Peach Ice Medium to FamilyMart Stores Nationwide in Japan
British American Tobacco Japan (BAT Japan) expanded VELO Peach Ice Medium to FamilyMart stores nationwide in Japan from September 7, 2026. The oral tobacco product first launched on July 6 and had previously been sold through VELO's official online store, glo Store Ginza and tobacco retailers. It combines peach flavor with menthol cooling at a Medium strength level and is priced at JPY 360. Japanese tobacco retailers list 15 pouches per pack. The move adds the new SKU to an existing nationwide FamilyMart distribution network for VELO rather than marking the brand's first entry into the convenience-store chain.
Sep.15