DTI Suspends Flava E-Cigarette Sales in the Philippines

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DTI Suspends Flava E-Cigarette Sales in the Philippines
DTI suspends Flava e-cigarette sales in PH for violating laws on flavor descriptors and celebrity endorsements.

According to inquirer.net on March 18, the Department of Trade and Industry (DTI) has suspended the local sales, manufacturing, importation, and distribution of the e-cigarette brand Flava.


According to the DTI, the department has issued a preliminary order to freeze Flava company's e-cigarette product transactions on March 15 due to the company's continued violation of Republic Act No. 11900 in the Philippines. Flava has been accused of not following product dissemination restrictions, including the use of flavor descriptions and celebrity endorsements.


Prior to the release of the freeze order, the Prosecution Division of the Fair Trade Enforcement Bureau of DTI had formally charged Flava and Lilac Vape Shop, accusing them of using celebrity endorsements in social media posts and at a product launch event in December 2023. Meanwhile, Flava's new product line was found to contain prohibited flavor descriptions such as taro ice cream, cantaloupe lychee, watermelon, chocolate ice, gummy bears, and bubble gum, in violation of Section 12 of the Philippine E-cigarette Law, which prohibits the sale of e-cigarette products with flavor descriptors targeting minors.


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