On December 10, the Department of Trade and Industry (DTI) of the Philippines spoke out against FLARE and SHFT, e-cigarette companies, for posting misleading content on social media.
FLARE claims to comply fully with regulations while SHFT shared photos of DTI staff without authorization. DTI stated that these posts misled the public about the department's responsibilities and violated Republic Act No. 7394, also known as the "Consumer Act of the Philippines," which prohibits false, deceptive, or misleading advertising. Additionally, according to Administrative Order No. 2 issued by DTI in 2007, false, misleading information or concealing important facts is prohibited.
The Department of Trade and Industry (DTI) emphasizes that currently, only the following brands holding valid Philippine Standard (PS) licenses are allowed to sell in the Philippine market: DON BARS, KLIQ, ONE BAR, PHANTOM VAPE, RELX, TOMORO, TRUEZ, VAGEND, and X-VAPE.
The DTI urges e-cigarette companies to obtain and maintain valid PS licenses to ensure their products meet safety and quality requirements before distribution. Any non-compliance will result in penalties or suspension of trading.
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com
