On December 10, the Department of Trade and Industry (DTI) of the Philippines spoke out against FLARE and SHFT, e-cigarette companies, for posting misleading content on social media.
FLARE claims to comply fully with regulations while SHFT shared photos of DTI staff without authorization. DTI stated that these posts misled the public about the department's responsibilities and violated Republic Act No. 7394, also known as the "Consumer Act of the Philippines," which prohibits false, deceptive, or misleading advertising. Additionally, according to Administrative Order No. 2 issued by DTI in 2007, false, misleading information or concealing important facts is prohibited.
The Department of Trade and Industry (DTI) emphasizes that currently, only the following brands holding valid Philippine Standard (PS) licenses are allowed to sell in the Philippine market: DON BARS, KLIQ, ONE BAR, PHANTOM VAPE, RELX, TOMORO, TRUEZ, VAGEND, and X-VAPE.
The DTI urges e-cigarette companies to obtain and maintain valid PS licenses to ensure their products meet safety and quality requirements before distribution. Any non-compliance will result in penalties or suspension of trading.
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