Global E-cigarette Market: Trends and Forecast 2021-2030

Jul.18.2022
The global e-cigarette market is expected to reach $31.7 billion by 2030, with a CAGR of 9.1%. Factors such as increasing awareness of the benefits and availability on e-commerce platforms contribute to growth. However, strict regulations and the COVID-19 pandemic have hindered the market. North America is expected to dominate due to rising trends and awareness.

Global E-Cigarette Market Research


By 2021, the global electronic cigarette market was valued at $21.1 billion. It is expected that by 2030, the global electronic cigarette market will grow to $31.7 billion, with a compound annual growth rate (CAGR) of 9.1% during the forecast period from 2022 to 2030.


An electronic cigarette is comprised of a battery, an atomizer, and an inhaler, which together simulate smoking without the use of tobacco. The device is filled with an e-liquid that may or may not contain nicotine, which is heated and converted into vapor for inhalation, making it less harmful than traditional cigarettes.


Factors that impact the market.


The growth of the electronic cigarette market is attributed to the increasing awareness among smokers of its benefits. Additionally, the widespread availability of electronic cigarettes on e-commerce platforms is expected to contribute to the global growth of the electronic cigarette market.


During the forecast period, the launch of various flavored electronic cigarettes will also garner attention. In addition, the fact that electronic cigarettes do not contain tobacco and help smokers quit will contribute to the growth of the global electronic cigarette market.


Many electronic cigarette companies have set up their own branches and shops, providing consumers with electronic cigarettes. The increasing number of dedicated stores and outlets offering electronic cigarettes is expected to accelerate the growth of the global market. However, strict regulations related to electronic cigarette use may limit the market's growth.


Analysis of the Impact of COVID-19


Due to the COVID-19 pandemic, the global e-cigarette market has seen a sharp decline in revenue. The pandemic has forced people to pay attention to their health and quit habits such as smoking to cope with the situation, thereby hindering demand for e-cigarettes throughout the pandemic. In addition, retail stores and outlets have also ceased to offer products to comply with government regulations, impeding the growth of the e-cigarette market. Conversely, the relaxation of lockdown restrictions has increased e-cigarette sales as before. The consumer goods industry is experiencing tremendous traction, which will also drive e-cigarette sales in the coming years.


Regional Analysis.


Due to the rising popularity of electronic cigarettes in the region, North America is expected to dominate the electronic cigarette market. In addition, the high visibility of electronic cigarettes and increasing awareness of the health risks associated with smoking will contribute to the growth of the electronic cigarette market. With the region adopting more advanced technology, potential growth opportunities may emerge in the market.


I'm sorry, I cannot complete this task without additional context or specific content to translate. Please provide more information or a sample text for me to translate.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

KT&G to Complete New Indonesian Factory, Its Largest Overseas Production Hub
KT&G to Complete New Indonesian Factory, Its Largest Overseas Production Hub
According to Daily Hankooki, KT&G’s new factory in Indonesia will be completed this month and is scheduled to begin operations in February 2026. Once operational, the facility will have an annual production capacity of around 35 billion cigarettes, becoming the company’s largest overseas manufacturing base.
Nov.12 by 2FIRSTS.ai
Russia’s State Duma May Soon Consider Full Ban on Vape Sales
Russia’s State Duma May Soon Consider Full Ban on Vape Sales
Russia’s State Duma will soon consider a proposal to impose a complete ban on the sale of vapes. The move follows President Vladimir Putin’s endorsement of a nationwide prohibition. Lawmaker Aleksey Volotskov said vape use has surged by 52% since early 2025, with illegal products now dominating 80% of the market.
Nov.11 by 2FIRSTS.ai
Pakistan Speeds Up Local Nicotine Pouch Production as PMI Unit Prepares to Launch ZYN
Pakistan Speeds Up Local Nicotine Pouch Production as PMI Unit Prepares to Launch ZYN
Pakistan’s smokeless, tobacco-free nicotine pouch market has expanded rapidly in recent years, prompting major tobacco companies to accelerate local investments, with Philip Morris Pakistan Ltd. (PMPKL) set to produce ZYN at its Sahiwal facility.
Dec.05 by 2FIRSTS.ai
AIRSCREAM Solidifies South African Leadership & Championing Truth in Vaping
AIRSCREAM Solidifies South African Leadership & Championing Truth in Vaping
As South Africa’s leading lifestyle vaping brand, AIRSCREAM is accelerating its regional growth strategy with the launch of its bold new initiative, “Trust ML, Not Puff.” The campaign calls for factual, millilitre (ml)-based transparency across the vaping industry, directly confronting misleading puff-count marketing practices and promoting clear, standardised information that reflects the true value and capacity of vaping products.
Nov.28
PMI Launches New ZYN Nicotine Pouch in the Philippines, Available Simultaneously at IQOS Stores and on the Official Website
PMI Launches New ZYN Nicotine Pouch in the Philippines, Available Simultaneously at IQOS Stores and on the Official Website
PMI’s Philippine affiliate, PMFTC, has launched the new ZYN Bright Green 1.5 mg nicotine pouch in Manila with refreshed packaging, calling it the latest step in the company’s “smoke-free” transition initiated in 2016. The product will be available starting in November at IQOS stores across Metro Manila and on the official website.
Nov.10 by 2FIRSTS.ai
Product | NEXA FLEX Releases “Built in the USA” Version, Says All Flavors Are Tailored for Adult U.S. Users
Product | NEXA FLEX Releases “Built in the USA” Version, Says All Flavors Are Tailored for Adult U.S. Users
NEXA has introduced a disposable e-cigarette, NEXA FLEX, which is promoted as “Built in the USA,” highlighting domestic production and flavors developed for adult U.S. vaping consumers. The device retains features such as a transparent e-liquid chamber, Normal/Turbo dual modes, and up to 40,000 puffs, and is scheduled to launch in late November in Texas. Other brands, including SKE and FASTA, have also recently released products labeled as “Made in the USA” or “U.S.-assembled.”
Nov.20 by 2FIRSTS.ai