HM Sampoerna to Launch HEETS Factory in West Java.

According to the Indonesian business publication Bisnis Indonesia, a HEETS electronic cigarette factory worth $166 million is set to launch in West Java by the end of this year.

HM Sampoerna has announced that they will provide production facilities for IQOS cigarette sticks. This information was sourced from Bisnis Indonesia.

One of Indonesia's largest tobacco companies, HM Sampoerna (which controls 34% of the domestic market and is owned by Phillip Morris International), has announced the launch of a high-tech HEETS cigarette production factory for IQOS in the city of Karawang in West Java Province in the fourth quarter of 2022, with an investment of $166 million.

The factory will supply both domestic and export markets in the Asia-Pacific region," said Vassilis Gkatzelis, director of PT HM Sampoerna Tbk. He added, "The launch of the Karawang factory confirms PMI's optimistic outlook for the Indonesian and Asian markets." Vassilis emphasized that "Indonesia is an important investment destination for us, and we have high confidence in this country.

For PMI, the new factory is the second in Asia (with the first one located in South Korea) and the eighth worldwide. The products of HM Sampoerna are currently produced by 44 contract factories and are supplied to over 40 overseas markets.

Globally, IQOS is showing a positive trend of growth. As of the end of the third quarter of 2022, there are over 19.5 million adult IQOS users across 70 countries. In Indonesia, the number of IQOS users has surpassed 65,000, representing a more than doubled increase since 2020.

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