According to Alliance News, Imperial Brands has initiated the second phase of its £1 billion share buyback program. The company stated that in addition to the £5.5 billion buyback already completed, it will repurchase up to £5.5 billion of shares before the end of October.
In October 2023, Empire Brand Corporation announced its first stock buyback due to the increasing demand for e-cigarettes. However, this decision was made amidst the government's plans to impose taxes on e-cigarettes and increase tobacco taxes starting in October 2026.
Competitor British American Tobacco launched a £2 billion share buyback plan in February 2022, but decided not to continue it last year.
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