Initiatives from El Salvador, Mexico, and the United States of America recognized with World No Tobacco Day Awards

2Firsts Events
Jun.13.2022

Washington D.C. May 27 2022 (PAHO) – A tobacco control advocate in El Salvador, Violeta de Palomo, the President of Mexico, Andres Manuel Lopez Obrador, and a researcher and academic from the United States of America, Thomas Novotny, received the 2022 World No Tobacco Day (WNTD) Awards.

The winners, selected by the World Health Organization (WHO) from global nominations in response to a public call, have been recognized for their efforts to ensure progress towards tobacco control in their countries.

Initiatives from El Salvador, Mexico, and the United States of America recognized with World No Tobacco Day Awards

In El Salvador, Violeta de Palomo won the award for her work with Fundahabla, an organization she founded in 2014 to provide health care, psychological support, speech therapy, and rehabilitation for people with laryngeal cancer. As a leader of the anti-tobacco movement in El Salvador, Violeta also coordinates the @sumatecontraeltabaco initiative to ensure 100% smoke-free public spaces, support for smoking cessation, and advocacy for increasing taxes on tobacco products.

 

In Mexico, President Andres Manuel Lopez Obrador received the WHO Director-General’s Special Recognition Award for his leadership and unwavering support for strengthening tobacco control measures in his country. His efforts led to the unanimous approval of the reform of the General Law for Tobacco Control in 2021, which has resulted in a complete ban on tobacco advertising, promotion and sponsorship, as well as the creation of smoke-free environments throughout the country. Over the course of the past year, Lopez Obrador has reaffirmed the importance of tobacco control, ensuring that the right to health of all Mexicans supersedes the interests of the tobacco industry.

 

In the United States, Thomas Novotny, Professor Emeritus at San Diego State University School of Public Health, won the award in recognition of his research and advocacy around the environmental impact of tobacco, particularly regarding post-consumer waste such as filters. Novotny is a founding member of the Cigarette Butt Pollution Project (CBPP), an organization that campaigns against the environmental impact of tobacco products, particularly cigarette butts.

World No Tobacco Day was created by WHO Member States in 1987 and is commemorated each year on 31 May. The aim of the day is to raise awareness of the harmful effects of tobacco use and second-hand smoke exposure.

 

The theme of World Not Tobacco Day 2022 is “Poisoning our planet”. Tobacco kills over 8 million people every year and destroys the environment, further harming human health through its cultivation, production, distribution, consumption, and through post-consumer waste.

 

Also read:

Juul Gets Temporary Reprieve to Keep Selling Its E-Cigarettes

Will the new Juul ban help Colorado’s high teen vape use?

India Steps Up Nicotine Pouch Enforcement as ZYN, White Fox Circulate and Drug Panel Urges Halt to New Nicotine Formulations
India Steps Up Nicotine Pouch Enforcement as ZYN, White Fox Circulate and Drug Panel Urges Halt to New Nicotine Formulations
India's Ministry of Health and Family Welfare has directed states to step up enforcement against nicotine pouch sales, citing increased availability through online and offline channels and concern about nicotine exposure among children. Reuters reported that international brands including ZYN and White Fox are being sold in India. A study led by ICMR-NICPR found pouches in seven of 10 surveyed locations and identified 68 brands and 445 flavors online. Separately, India's Drugs Technical Advisory Board recommended in August that no new nicotine formulation be approved.
Regulations
Sep.28 by 2Firsts Perspectives
Reynolds Puts Nearly 183,000 U.S. Contracted Outlets Under Age-Verification Rules, Covering 94% of Volume — Can It Shift an Unauthorized Vape Market?
Reynolds Puts Nearly 183,000 U.S. Contracted Outlets Under Age-Verification Rules, Covering 94% of Volume — Can It Shift an Unauthorized Vape Market?
Reynolds American says nearly 183,000 U.S. retail outlets are under contract, with its Retail Marketing Plan Contract covering about 94% of company volume and requiring point-of-sale age verification. The company combines those contracts with We Card, TruAge, NACS-linked infrastructure and POS integration, while enhanced Vuse Pro retail rules add ID scanning, purchase limits and stronger underage-sales accountability. The initial Vuse Pro rollout targets about 50,000 stores. The system is taking shape as unauthorized vapor products remain dominant in parts of the U.S. market: a 2026 study estimated they accounted for 69.4% of tracked brick-and-mortar e-cigarette dollar sales in December 2025.
Special Report
Oct.15
2Firsts Data|China’s Vape-Related Exports Rose 3.3% in August 2026 as UK Shipments Jumped 51.4% and U.S. Exports Fell 12.4%
2Firsts Data|China’s Vape-Related Exports Rose 3.3% in August 2026 as UK Shipments Jumped 51.4% and U.S. Exports Fell 12.4%
China exported $979 million of vape-related products in August 2026, up 3.3% from a year earlier but down 6.4% from July. The UK replaced the U.S. as the main source of growth: UK-bound shipments jumped 51.4% to a 2026 high of $177 million, while exports to the U.S. fell 12.4% to $339 million. Shipments to markets outside the U.S. increased 14.2%, broadening growth beyond the market that had driven July’s rebound.
News
Sep.23 by 2Firsts Perspectives
New York City Opens Lottery for 55 Vape Retail License Slots Across 23 Community Districts, Including 28 in Brooklyn
New York City Opens Lottery for 55 Vape Retail License Slots Across 23 Community Districts, Including 28 in Brooklyn
New York City's Department of Consumer and Worker Protection (DCWP) opened applications on November 2, 2026, for a lottery covering tobacco and electronic cigarette retail dealer licenses, with a deadline of 5 p.m. New York local time on November 30. According to the city's October 1 notice, 55 electronic cigarette retail license slots are available across 23 community districts, including 28 in Brooklyn, alongside 322 tobacco retail license slots across 41 districts. Businesses must enter the lottery and, if invited, complete licensing requirements within 65 days. New York City continues to restrict e-cigarette retail sales to tobacco-flavored or unflavored products, while city retail licenses do not replace FDA product marketing authorization.
Market
Nov.04
Inside Nicotine-Pouch M&A Through Imperial's Yoik Deal: Latham, KPMG, PwC, Goldman Sachs and Morgan Stanley Form the Adviser Lineup
Inside Nicotine-Pouch M&A Through Imperial's Yoik Deal: Latham, KPMG, PwC, Goldman Sachs and Morgan Stanley Form the Adviser Lineup
Imperial Brands' acquisition of Swedish Helwit owner Yoik Group AB has highlighted the professional-services firms supporting cross-border oral nicotine M&A. Latham & Watkins and KPMG advised Imperial, while PwC and TM & Partners advised Yoik. KPMG also appeared on Imperial's acquisition of Black Buffalo earlier in 2026, while PwC played an extensive role in KT&G's acquisition of Swedish nicotine-pouch company Another Snus Factory. Imperial's public disclosures put the global modern oral nicotine delivery market at approximately £8.8 billion in retail sales and 23.5 billion pouches in 2024
Sep.20
U.S. Military Could Test Nicotine Pouches and Vapes for Smoking Cessation as Washington Examiner Cites ZYN and Potential $4 Billion Reduction in Related Defense Costs
U.S. Military Could Test Nicotine Pouches and Vapes for Smoking Cessation as Washington Examiner Cites ZYN and Potential $4 Billion Reduction in Related Defense Costs
The House-passed FY2027 National Defense Authorization Act includes a provision authorizing the defense secretary to conduct a one-year smoking-cessation pilot for active-duty service members. Section 707 lists counseling, nicotine gum and patches alongside what the bill calls "electric nicotine delivery systems," nicotine pouches and heat-not-burn products. A recent Washington Examiner op-ed cited ZYN as an example in arguing for the provision, but the legislation does not name any commercial brand or supplier. ZYN is made by PMI-owned Swedish Match USA, with specified products holding FDA marketing authorizations and modified risk orders.
Sep.20