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IQOS Overtakes Marlboro in Sales by End of 2023

PMI by 2FIRSTS.ai
Feb.20.2024
IQOS Overtakes Marlboro in Sales by End of 2023
PMI's smokeless product IQOS surpasses Marlboro sales by the end of 2023, with total users reaching 28.6 million.

According to Betterretailing, Philip Morris International (PMI) has revealed that sales of its heated tobacco device IQOS surpassed those of the cigarette brand Marlboro by the end of 2023.

 

By the end of 2023, the total number of IQOS users reached 28.6 million, an increase of 3.7 million from December 2022. The company's smoke-free products also include vape products and oral smokeless products like Zyn, accounting for nearly 40% of the company's net revenue in the fourth quarter.

 

PMI Chief Executive Officer Jacek Olczak stated:

 

We are pleased that smoke-free products accounted for nearly 40% of the company's total net revenue and gross profit in the fourth quarter. This was mainly due to the continued growth of IQOS, which now has surpassed Marlboro in net revenue.

 

References:
[1] Iqos net revenues surpass Marlboro
Also Read:
[1] Counsellor: PMI-BAT Agreement to Reshape Competition with Mounting Pressure for Chinese E-cig Companies
[2] PMI and BAT Resolve Intellectual Property Dispute
[3] Investment Firms Increase Holdings in PMI
[4] PMI Launches New IQOS Display Area at Kansai International Airport
#Europe#Market#Switzerland#Heated tobacco products

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