IVG: Market Share Grew by 131% in Past 6 Months, New Series to be Launched in September

Market by 2FIRSTS.ai

Jul.18.2024

IVG: Market Share Grew by 131% in Past 6 Months, New Series to be Launched in September

IVG launches rechargeable e-cigarette device IVG Air, offering 27 pod flavors and expanding market share by 131%.

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According to Grocery Trader's report on July 17th, the well-known British disposable e-cigarette brand IVG has recently announced the launch of its first rechargeable e-cigarette device, the IVG Air, following the release of its new 2400 puff e-cigarette product.

The IVG Air series includes two device options, the Air 2 in 1 and Air 4 in 1, as well as 27 pod flavors that are compatible with both devices.

IVG Market Manager Rhett Morrissey commented that,

IVG Air is an exciting new addition to the product line. We have partnered with Tesco and One Stop to launch three popular starter kits through their online stores and over 4,000 stores nationwide.

The Air 4 in 1 offers four different flavors, with each 2ml pod providing up to 600 puffs, while the Air 2 in 1 offers two flavors. The Air 4 in 1 comes with a rechargeable 1100 mAh battery, while the Air 2 in 1 comes with an 850 mAh battery. The entire series includes 16 starter kits, allowing users to freely choose their preferred flavor and device.

IVG Air will be available in Sainsbury's, Morrisons, and Asda stores starting in September this year.

According to data released by retail data partner (RDP), IVG's market share has grown by 131% in the past 6 months, thanks to the innovative products they have launched challenging ELFBAR.

References:

[1] As UK gets closer to banning disposable vapes, British Vape Brand IVG launches its environmentally friendly products in over 4000 Tesco and One Stop stores

Also Read:

[1] IVG to Introduce New Pod-system Products in Spain

[2] IVG Launches 2,400 Puff Disposable E-Cigarette

[3] Booker Recalls SKE Crystal and IVG Disposable Vapes

#Europe #United Kingdom #Market #Disposable e-cigarettes

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