
At the EVO NXT tobacco exhibition held in Malaga, Spain, the well-known British e-cigarette brand IVG showcased its latest products and technology, and exchanged views on the Spanish market trends and brand strategy with 2FIRSTS at the event.
IVG Spain Sales Manager Ammu Vijay told 2FIRSTS that IVG's current flagship product is the IVG 2400. She stated that the product is ranked number one among similar products in the UK market, and the company is actively expanding into international markets, particularly in Latin America, France, Italy, and Germany, with Germany being seen as one of the most important markets.

IVG offers 22 single-flavor e-cigarette products, each containing 4 different flavors. In the Spanish market, they offer 13 flavors of their 2400 series e-liquid products, with plans to introduce more flavors to meet evolving consumer preferences.

According to her introduction, IVG plans to launch a pod product to meet market demand.
Vijay stated that IVG e-liquid products have been on the Spanish market for 5-6 years, with major sales channels including supermarkets, tobacco shops, and gas stations. The company has a strong marketing strategy, promoting its products through distributors and retailers.
According to market research, disposable e-cigarettes are becoming increasingly popular in the Spanish market. IVG has launched its own disposable product and sees it as a key focus for future development. The top four best-selling brands in Spain are Vuse, Loop, ELFBAR, and Lost Mary.
Recent trends indicate that although consumers still enjoy traditional cigarettes, in the past two years, there has been a growing shift towards disposable e-cigarettes as they are seen as healthier and more cost-effective. For example, in the UK, a pack of cigarettes cost 20 pounds, while the same price can buy four different flavored e-cigarettes.
In terms of taste preferences, Portuguese consumers tend to choose stronger tobacco flavors; while in Spain, some consumers enjoy tobacco flavors, but more prefer mint and fruit flavors. The taste preferences of consumers vary in each country.
Vijay also stated that IVG is prepared to handle any future regulatory policy changes in Spain. Regarding Spain's smoking ban policy, IVG is ready to switch to pod-based products and is confident in its ability to comply with the disposable ban and any future regulations.
The government's policies, such as the requirement to have warning labels on packaging, country of origin labeling, and e-cigarette nicotine level labeling, are not a problem for them.
This is IVG's second time participating in the EVO NXT exhibition, with the main purpose of showcasing products and establishing brand awareness. The company also plans to participate in an e-cigarette exhibition held in Madrid.
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com