JTI to Launch "Mevius Gold Purple Mint" Pod in 2024

JTI by 2FIRSTS.ai
Dec.25.2023
JTI to Launch "Mevius Gold Purple Mint" Pod in 2024
Japanese tobacco company, Japan Tobacco, will gradually introduce a new tobacco device "With 2" with a "Mevius Gold Purple Mint" pod from January 22, 2024.

Japanese media Mynavi reported on December 25th that Japan Tobacco will gradually launch the companion pod "Mevius Gold Purple Mint" in its tobacco device "With 2" starting from January 22nd, 2024. This product includes five pods and one tobacco box, with a price of 580 yen (about 29 yuan) and will be sold in convenience stores, tobacco shops, and other locations nationwide.

 

With 2" utilizes cutting-edge plant decarbonization technology, using oil smoke to generate smoke through capsules filled with tobacco particles, achieving the functionalities of "zero pre-heating time," "almost imperceptible tobacco flavor," and "flavor without any unwelcome taste.

 

Currently, the sales of flavored tobacco are seeing a significant increase in the domestic tobacco market in Japan. Among them, both traditional cigarettes and heated tobacco options, the berry flavor is the top choice in terms of market share. As a result, in response to market demand, "With 2" has also launched a "berry flavor" option.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

France’s ANSES Report Reframes the Vape Debate: Harm Reduction Confirmed, Regulatory Barriers Rising
France’s ANSES Report Reframes the Vape Debate: Harm Reduction Confirmed, Regulatory Barriers Rising
France’s top health agency has confirmed that vaping is less harmful than smoking — but not risk-free — reshaping the country’s regulatory trajectory. As Paris withdraws a proposed vape tax and debates stricter ingredient, emissions and youth-protection rules, the ANSES report signals not prohibition, but tighter technical oversight. For manufacturers, retailers and EU policymakers, France may be previewing Europe’s next phase of nicotine governance.
Special Report
Feb.23
Shanghai releases 2025 smoke-free white paper: smoking incidence at designated smoke-free venues falls to 12.6%
Shanghai releases 2025 smoke-free white paper: smoking incidence at designated smoke-free venues falls to 12.6%
Shanghai released its 2025 White Paper on Smoking Control in Public Places at a city tobacco control meeting on March 5. The paper reports a 12.6% smoking incidence in legally designated smoke-free venues, down 0.4 percentage points from 2024, and says 98.2% of residents support a full indoor smoking ban.
Mar.05
Kumulus Vape launches Labster production unit for e-liquids and DIY concentrates
Kumulus Vape launches Labster production unit for e-liquids and DIY concentrates
Kumulus Vape has launched Labster, a 700 sq m production unit in the Lyon Metropolis near the group’s headquarters, for e-liquids and DIY concentrates. The site is equipped with automated lines supplied by CDA (Constructions d’Automatismes) to carry out bottling and labeling. Its theoretical capacity is described as several million bottles per year in 10–100 ml formats, and it is already operational.
Feb.06 by 2FIRSTS.ai
Cyprus Ranks Among Europe’s Highest for Teen Vaping, Expert Warns Nicotine Risks Are Being Underestimated
Cyprus Ranks Among Europe’s Highest for Teen Vaping, Expert Warns Nicotine Risks Are Being Underestimated
An opinion piece by Cyprus-based expert Dr. Angelos Kassianos argues that while traditional teen smoking is declining across Europe, vaping is rising rapidly—and Cyprus stands out with high usage levels, including around one in ten 16-year-olds vaping daily.
Jan.28 by 2FIRSTS.ai
Michigan Proposes 57% Vape Tax in $800M Revenue Plan
Michigan Proposes 57% Vape Tax in $800M Revenue Plan
Michigan Governor Gretchen Whitmer’s FY2027 executive budget proposes a new 57% wholesale tax on vaping products and oral nicotine items as part of a broader $800 million revenue package aimed at stabilizing Medicaid funding.
Regulations
Feb.23
Russia dismantles illegal vape liquid plant near Moscow; goods worth about $13 million seized
Russia dismantles illegal vape liquid plant near Moscow; goods worth about $13 million seized
Russian authorities say they have dismantled an illegal vape-liquid production site in the Moscow region, seizing four production lines, large quantities of components and finished goods, and substantial cash. The Interior Ministry estimated the seized products’ value at about 1 billion rubles (≈$13 million) and said the operation ran around the clock, producing up to 75,000 units per shift.
Feb.10 by 2FIRSTS.ai