JUSTFOG Official Response: JSTE's Liquidation is for Self-Protection after Serious Violations

Business by 2FIRSTS
Jun.05.2024
JUSTFOG Official Response: JSTE's Liquidation is for Self-Protection after Serious Violations
JSTE Electronics announces self-liquidation after contract dispute, urging creditors to beware of false claims. JFT responds.

Statement:

This announcement is from the official website of JUSTFOG. 2FIRSTS is dedicated to industry research and sharing more industry information. Readers are encouraged to evaluate the information and opinions presented in the article on their own.


 

On the evening of June 3rd, JSTE Electronics Technology (Dongguan) Co., Ltd. announced that its original main foreign client, JFT Co., Ltd., maliciously unilaterally terminated the contract and maliciously delayed payment, resulting in the target company incurring a loss of over 60 million yuan. The target company faced severe difficulties in operation and management, and ultimately decided to proceed with voluntary liquidation. (For more information, see 2FIRSTS report: JSTE Electronics Technology (Dongguan) Co., Ltd. announces voluntary liquidation)

 

On the afternoon of June 5th, JFT Co., Ltd. issued a statement on its official website for the brand "JUSTFOG" in response to the matter. Here is an overview of the main points.

 

  • JustFog Technology (JFT) has accused JSTE Company of defamation and will pursue legal action. 
  • JFT terminates its partnership with JSTE Company after discovering that key personnel, including Mr. Liu and Mr. Ge, had established related companies to inflate prices of raw materials and sell counterfeit products using the "JUSTFOG" registered trademark in violation of fair business practices. 
  • JSTE Company's dissolution is due to their actions of selling counterfeit e-cigarettes with the registered trademark to foreign customers outside of the e-cigarette trading platform after terminating their partnership with JFT, which led to criminal investigation unrelated to JFT. 
  • In order to prevent further losses for JSTE Company's creditors, we would like to inform all creditors that we have not defaulted on any payments to JSTE Company, and advise against falling for any deception tactics.

 

JUSTFOG Official Response: JSTE's Liquidation is for Self-Protection after Serious Violations
Official website screenshot | JUSTFOG Official Website

 

JUSTFOG Official Response: JSTE's Liquidation is for Self-Protection after Serious Violations

 

JUSTFOG Official Response: JSTE's Liquidation is for Self-Protection after Serious Violations

 

The original text is: 

 

A Letter to Creditors of Jiasite Technology (Dongguan) Co., Ltd.

 

Jiaste Technology (Dongguan) Co., Ltd. creditors, our company noticed an article titled "Jiaste Electronic Technology (Dongguan) Co., Ltd. self-liquidation announcement" on e-cigarette public accounts and other online platforms on June 4, 2024 Beijing time. The announcement contained defamatory statements against our company, alleging that "due to the malicious unilateral termination of contracts and malicious withholding of payments by our main foreign client, JFT Corporation, causing the company to incur losses exceeding 60 million yuan, the company has encountered severe operational difficulties." (quote from excerpt of "Jiaste Electronic Technology (Dongguan) Co., Ltd. self-liquidation announcement")

 

The false rumors spread rapidly on the internet after being reposted by some media outlets, causing a negative impact. The actions of Jiaeste Company have constituted defamation, and we will pursue legal action against them. In order to clear our name, we are writing to the creditors of Jiaeste Company as follows:

 

During our cooperation with JSTE Company, we have always upheld the principle of good faith cooperation and fulfilled the relevant provisions in both parties' contract as agreed.

 

Our company has terminated the partnership with JSTE Company due to the discovery that the actual controllers Liu X, Ge X, and other senior executives have privately established related companies to inflate raw material procurement prices and sell counterfeit products with the "JUSTFOG" registered trademark, which has gone against the principles of ethical cooperation and legality.

 

The main reason for the dissolution of JSTEE Company this time is that after we terminated cooperation with them, they resorted to selling counterfeit e-cigarettes with registered trademarks to foreign customers through circumvention of the e-cigarette trading platform, leading to their self-preservation actions in response to criminal investigations, which are unrelated to our company.

 

In order to prevent further losses for the creditors of Jest Company, we would like to inform all creditors that our company does not owe any money or other cooperation funds to Jest Company. Please do not be deceived.

 

Please publish, repost, or circulate any misleading information related to the subject promptly delete all content suspected of infringement, and stop all actions such as forwarding and commenting that may lead to the spread of such misleading information, in order to prevent further harm.

 

Thank you all for your attention and support for our company!!!

 

JFT Corporation

 

June 4, 2024

 

2FIRSTS will continue to monitor and follow up on this event, so stay tuned.

 

Click on the texts or images to read: "Beware of e-cigarette industry debt risks: How does the operational dilemma of a single enterprise affect the entire industry chain?"

 

JUSTFOG Official Response: JSTE's Liquidation is for Self-Protection after Serious Violations

 

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Product | HQD SiSA 80K Enters the U.S. Market With a Hookah-Inspired Approach to the High-Capacity Disposable Segment
Product | HQD SiSA 80K Enters the U.S. Market With a Hookah-Inspired Approach to the High-Capacity Disposable Segment
The HQD SiSA 80K Hookah Disposable Vape has appeared across U.S. and cross-border online retail channels. The device comes prefilled with 28ml of e-liquid, uses a 5% nicotine salt configuration and carries a brand claim of up to 80,000 puffs. Beyond puff count, the product differentiates itself through hookah-inspired features including adjustable airflow, a flowing-water sound effect and flavor options associated with traditional hookah consumption.
Aug.18
Product | PMI Launches Airport-Exclusive IQOS Skylens Limited Edition, Expanding From Japan’s Narita to Travel Retail Markets in 13 Countries Summary
Product | PMI Launches Airport-Exclusive IQOS Skylens Limited Edition, Expanding From Japan’s Narita to Travel Retail Markets in 13 Countries Summary
Philip Morris International (PMI) has introduced the airport-exclusive limited-edition IQOS ILUMA i PRIME Skylens, the company’s first device created specifically for airport travel retail. Inspired by the world of flight and finished in metallic blue, Skylens debuted at Narita International Airport in Japan before expanding into selected airport duty-free and travel-retail channels across 13 countries in Europe, Asia, the Middle East and Africa. The product retains the existing IQOS ILUMA i PRIME platform, with differentiation centered on airport exclusivity, design and travel-retail execution rather than a new heating architecture.
PMI
Aug.19
Product | OXVA Launches ONEO Pro in France, Upgrading Its Open-Pod Platform
Product | OXVA Launches ONEO Pro in France, Upgrading Its Open-Pod Platform
Vape brand OXVA has introduced the ONEO Pro, a refillable open-pod system that entered the French market in July 2026. The device features a 2,100mAh battery, up to 40W output, a 4ml refillable cartridge, multiple coil options and a 0.96-inch color TFT display. The launch reflects continued performance upgrades within the refillable open-pod segment, with brands adding higher capacity, adjustable output and smarter device interaction.
Aug.03
InterTabac 2026: Further Sessions on Regulation, Market Access and Innovation Confirmed; 2FIRSTS to Host China Market Forum
InterTabac 2026: Further Sessions on Regulation, Market Access and Innovation Confirmed; 2FIRSTS to Host China Market Forum
InterTabac 2026 will bring together international experts to discuss European regulation, tax policy, Track & Trace, market access, retail impacts, consumer behavior and innovation. Sessions will also examine Poland’s tobacco-growing perspective and the growing fragmentation of Europe’s tobacco and nicotine market. Media partner 2FIRSTS will host the second “2FIRSTS Connect at InterTabac” on September 16, focusing on developments in China’s tobacco and nicotine industry.
Aug.06
Product | VELO Launches Tomorrowland Limited Edition 2026 as Festival IP Enters Nicotine Pouch Packaging
Product | VELO Launches Tomorrowland Limited Edition 2026 as Festival IP Enters Nicotine Pouch Packaging
BAT’s nicotine pouch brand VELO has introduced the Tomorrowland Limited Edition 2026. Public retail-channel information shows the product has appeared across multiple European online platforms, while Haypp UK has listed related SKUs with a “Coming soon” status. The packaging carries the wording “Official Tomorrowland Partner,” indicating that the collection is part of VELO’s official collaboration with the electronic music festival brand.
Jul.02
Japan’s Heated Tobacco Tax Reform Drives Price Increase as JT Raises All Ploom Sticks by ¥40
Japan’s Heated Tobacco Tax Reform Drives Price Increase as JT Raises All Ploom Sticks by ¥40
Japan Tobacco Inc. (JT) has applied to Japan’s finance minister for approval to revise retail prices of its Ploom heated tobacco sticks following planned changes to the heated tobacco tax system from October 1, 2026. If approved, all 31 Ploom stick products will increase by ¥40. After the adjustment, EVO products will cost ¥620 per 20-stick pack, MEVIUS products ¥590 and CAMEL products ¥570. JT said the price revision is intended to respond to tax changes while maintaining product quality and brand value. The tax reform is expected to narrow the tax gap between combustible cigarettes and heated tobacco products, potentially reshaping pricing strategies in Japan’s heated tobacco market.
Jul.22