JUSTFOG Official Response: JSTE's Liquidation is for Self-Protection after Serious Violations

Business by 2FIRSTS
Jun.05.2024
JUSTFOG Official Response: JSTE's Liquidation is for Self-Protection after Serious Violations
JSTE Electronics announces self-liquidation after contract dispute, urging creditors to beware of false claims. JFT responds.

Statement:

This announcement is from the official website of JUSTFOG. 2FIRSTS is dedicated to industry research and sharing more industry information. Readers are encouraged to evaluate the information and opinions presented in the article on their own.


 

On the evening of June 3rd, JSTE Electronics Technology (Dongguan) Co., Ltd. announced that its original main foreign client, JFT Co., Ltd., maliciously unilaterally terminated the contract and maliciously delayed payment, resulting in the target company incurring a loss of over 60 million yuan. The target company faced severe difficulties in operation and management, and ultimately decided to proceed with voluntary liquidation. (For more information, see 2FIRSTS report: JSTE Electronics Technology (Dongguan) Co., Ltd. announces voluntary liquidation)

 

On the afternoon of June 5th, JFT Co., Ltd. issued a statement on its official website for the brand "JUSTFOG" in response to the matter. Here is an overview of the main points.

 

  • JustFog Technology (JFT) has accused JSTE Company of defamation and will pursue legal action. 
  • JFT terminates its partnership with JSTE Company after discovering that key personnel, including Mr. Liu and Mr. Ge, had established related companies to inflate prices of raw materials and sell counterfeit products using the "JUSTFOG" registered trademark in violation of fair business practices. 
  • JSTE Company's dissolution is due to their actions of selling counterfeit e-cigarettes with the registered trademark to foreign customers outside of the e-cigarette trading platform after terminating their partnership with JFT, which led to criminal investigation unrelated to JFT. 
  • In order to prevent further losses for JSTE Company's creditors, we would like to inform all creditors that we have not defaulted on any payments to JSTE Company, and advise against falling for any deception tactics.

 

JUSTFOG Official Response: JSTE's Liquidation is for Self-Protection after Serious Violations
Official website screenshot | JUSTFOG Official Website

 

JUSTFOG Official Response: JSTE's Liquidation is for Self-Protection after Serious Violations

 

JUSTFOG Official Response: JSTE's Liquidation is for Self-Protection after Serious Violations

 

The original text is: 

 

A Letter to Creditors of Jiasite Technology (Dongguan) Co., Ltd.

 

Jiaste Technology (Dongguan) Co., Ltd. creditors, our company noticed an article titled "Jiaste Electronic Technology (Dongguan) Co., Ltd. self-liquidation announcement" on e-cigarette public accounts and other online platforms on June 4, 2024 Beijing time. The announcement contained defamatory statements against our company, alleging that "due to the malicious unilateral termination of contracts and malicious withholding of payments by our main foreign client, JFT Corporation, causing the company to incur losses exceeding 60 million yuan, the company has encountered severe operational difficulties." (quote from excerpt of "Jiaste Electronic Technology (Dongguan) Co., Ltd. self-liquidation announcement")

 

The false rumors spread rapidly on the internet after being reposted by some media outlets, causing a negative impact. The actions of Jiaeste Company have constituted defamation, and we will pursue legal action against them. In order to clear our name, we are writing to the creditors of Jiaeste Company as follows:

 

During our cooperation with JSTE Company, we have always upheld the principle of good faith cooperation and fulfilled the relevant provisions in both parties' contract as agreed.

 

Our company has terminated the partnership with JSTE Company due to the discovery that the actual controllers Liu X, Ge X, and other senior executives have privately established related companies to inflate raw material procurement prices and sell counterfeit products with the "JUSTFOG" registered trademark, which has gone against the principles of ethical cooperation and legality.

 

The main reason for the dissolution of JSTEE Company this time is that after we terminated cooperation with them, they resorted to selling counterfeit e-cigarettes with registered trademarks to foreign customers through circumvention of the e-cigarette trading platform, leading to their self-preservation actions in response to criminal investigations, which are unrelated to our company.

 

In order to prevent further losses for the creditors of Jest Company, we would like to inform all creditors that our company does not owe any money or other cooperation funds to Jest Company. Please do not be deceived.

 

Please publish, repost, or circulate any misleading information related to the subject promptly delete all content suspected of infringement, and stop all actions such as forwarding and commenting that may lead to the spread of such misleading information, in order to prevent further harm.

 

Thank you all for your attention and support for our company!!!

 

JFT Corporation

 

June 4, 2024

 

2FIRSTS will continue to monitor and follow up on this event, so stay tuned.

 

Click on the texts or images to read: "Beware of e-cigarette industry debt risks: How does the operational dilemma of a single enterprise affect the entire industry chain?"

 

JUSTFOG Official Response: JSTE's Liquidation is for Self-Protection after Serious Violations

 

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

French Anti-Tobacco Group Questions PMI’s IQOS “Curiosity” Campaign Over Potential Youth Appeal
French Anti-Tobacco Group Questions PMI’s IQOS “Curiosity” Campaign Over Potential Youth Appeal
According to French anti-tobacco group Générations Sans Tabac, Philip Morris International’s (PMI) IQOS “Curiosity” campaign has drawn attention from public health advocates. The group argues that the campaign uses themes including curiosity, exploration and lifestyle branding that could increase interest among younger audiences. PMI has positioned IQOS as a key part of its smoke-free product strategy, while France maintains strict restrictions on tobacco and nicotine product marketing. The debate highlights ongoing tensions between heated tobacco branding strategies and public health concerns in Europe.
Jul.24
PMI Expands IQOS and VEEV Presence at Frankfurt Airport Through Travel Retail Pop-Ups
PMI Expands IQOS and VEEV Presence at Frankfurt Airport Through Travel Retail Pop-Ups
According to The Moodie Davitt Report, PMI Global Travel Retail and Frankfurt Airport Retail have launched new IQOS and VEEV retail spaces at Frankfurt Airport. The installations, located inside and outside duty-free areas, showcase IQOS heated tobacco products and VEEV e-vapor products through product education, consumer interaction and brand experiences. Frankfurt Airport Retail, operated by Fraport Group and Gebr. Heinemann, manages key retail activities at Frankfurt Airport. The initiative follows PMI’s broader strategy of expanding smoke-free products through global travel retail channels. PMI has previously introduced VEEV products across multiple European airports while continuing to expand IQOS and VEEV availability in international markets.
Jul.17
From a 2017 Launch to 48% of South Korea’s Heated Tobacco Market, KT&G Looks Back on a Decade of lil
From a 2017 Launch to 48% of South Korea’s Heated Tobacco Market, KT&G Looks Back on a Decade of lil
KT&G announced on Aug. 13, 2026, that it has opened “lil Archive,” a brand exhibition space in Seoul showcasing the evolution, technology platforms and future direction of its heated tobacco brand lil since its launch in 2017. KT&G said lil now spans three major platforms — lil SOLID, lil HYBRID and lil AIBLE — with more than 30 dedicated consumables, and held a 48% share of South Korea's heated tobacco market in the second quarter of 2026. The opening comes as lil enters its 10th year, with KT&G continuing to position the brand for expansion beyond its domestic market.
Aug.14
Germany Plans Tobacco Tax Hike, With Cigarette Prices Nearing €12 Per Pack by 2030
Germany Plans Tobacco Tax Hike, With Cigarette Prices Nearing €12 Per Pack by 2030
Germany plans to raise tobacco taxes over the coming years, potentially pushing the average price of a 20-cigarette pack to about €11.78 by 2030. The proposal also covers fine-cut tobacco, cigars, pipe tobacco and e-cigarette liquids.
Jul.14
Product | DOJO Launches BLAST10K Fresh in UK With 0+10ml E-Liquid Structure, Retaining 2+8ml Pod Compatibility
Product | DOJO Launches BLAST10K Fresh in UK With 0+10ml E-Liquid Structure, Retaining 2+8ml Pod Compatibility
DOJO launched the BLAST10K Fresh in the UK on September 4, 2026, introducing its INSTA-JUICED™ technology and a new 0+10ml structure that keeps e-liquid separated from the coil before activation. The device features a 1000mAh rechargeable battery, COREX BLAST dual-mesh technology and SSS leak-resistant technology, with a manufacturer-rated capacity of up to 10,000 puffs. It also retains compatibility with existing 2+8ml pods across the BLAST ecosystem. The launch introduces eight new flavors, including Matcha Strawberry, which DOJO describes as an industry first.
Market
Sep.04
Product | IVG Launches NEXiO Prefilled Pod System, Expanding Beyond Disposable Vapes
Product | IVG Launches NEXiO Prefilled Pod System, Expanding Beyond Disposable Vapes
UK vape brand IVG has launched the NEXiO reusable prefilled pod system, expanding its product portfolio beyond disposable vape products. The device features a 1,000mAh rechargeable battery, prefilled pods with a refill reservoir structure and a claimed capacity of up to 10,000 puffs. Officially launched in the UK on July 9, 2026, NEXiO debuted with 17 flavor options, reflecting IVG’s move into reusable pod formats.
Aug.19