Key highlights:
1. JUUL has reached a $79 million settlement agreement with the state of Florida.
2. In the settlement funds, $30 million will be used to establish the "Vape Free Florida Fund.
3. JUUL is prohibited from conducting advertising and marketing campaigns targeting teenagers in the state.
On March 10, the Florida Attorney General's Office announced a $79 million settlement agreement with JUUL Labs, Inc., to resolve past marketing lawsuits against the company targeting Florida children.
Under the settlement agreement, JUUL is prohibited from taking any actions to target Florida teenagers through advertising, promotion, or marketing of its products.
The lawsuit, filed by the U.S. Attorney General's Office, accused JUUL of using technology-driven e-cigarette devices to target children, with products that are easy for minors to conceal and flavored nicotine products appealing to underage users.
Attorney General Uthmeier stated:
"As a father, the safety and wellbeing of children is top of mind, all the time. Florida has been a leader in the fight to end teen vaping, and I’m proud to announce this monumental settlement with JUUL."
Attorney General Uthmeier also announced the establishment of the "Vape Free Florida Fund" and will allocate $30 million from settlement funds to enforce Florida's laws protecting children from harmful marketing and products.
In addition, JUUL has agreed to cease advertising and promoting its products to youth in the state of Florida.
Other terms of the settlement agreement include:
- JUUL advertisements cannot use models under the age of 35.
- JUUL advertisements cannot use brand names or cartoon character.
- Its products and logos cannot appear on television and in movies.
- JUUL cannot compare the nicotine content to combustible tobacco products.
- JUUL cannot advertise its products in media or outlets in Florida unless, according to national advertising population statistics, 85% or more of the audience is not youth.
- Billboards cannot be used for advertising in Florida.
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