KT&G and PMI Extend Global E-cigarette Collaboration

Jan.30.2023

KT&G and PMI renewed a 15-year contract to sell their non-combustible products globally, helping with KT&G's overseas market position.

According to a report by Yonhap News Agency on January 30th, Korea Tobacco & Ginseng Corporation (KT&G) and Philip Morris International (PMI) have extended a supply contract for 15 years. KT&G will distribute its three types of non-burning heated products through PMI's global sales network, except in South Korea.

The products include the Lil Solid, Lil Hybrid, and Lil Aible devices, as well as their corresponding proprietary pods named Fiit, Miix, and Aiim.

During a press conference, KT&G CEO Baek Bok-in stated that this collaboration will help strengthen KT&G's position for smokeless products in international markets. The extension of the three-year strategic agreement signed with PMI in 2020 will also lay the foundation for stable growth in their global business.

KT&G Corporation recently announced during an investor event that it aims to double its sales by 2027, reaching a total of 10 trillion Korean won (approximately $8.1 billion USD). The company plans to obtain more than half of these revenues from their overseas businesses, while also strengthening their next-generation product (NGP) division, which includes heated non-burning (HnB) products and functional health foods.

According to reports, 90% of KT&G's current revenue comes from cigarette sales and the remaining 10% comes from their HnB products. The company has four tobacco manufacturing plants located in South Korea, Russia, Turkey, and Indonesia with a yearly production capacity of 13.6 billion units. Since signing an agreement with Philip Morris International in 2020, KT&G has expanded the export of their HnB products to over 30 countries.

Sources:

KT&G has set a goal of generating 50% of its sales from overseas markets by 2027.

KT&G and PMI have extended their partnership to expand their presence in global markets with e-cigarettes.

#PMI #Global #E-cigarette #E-cigarettes and Tobacco

This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Russian Lawmaker Sounds Alarm as Teenage Vaping Surges—Female Use Overtakes Male

Russia’s Chair of the State Duma Committee on Youth Policy warns that among 11–14-year-olds, girls now vape at higher rates than boys, a trend he calls “deeply concerning.” He says the spread of nicotine products—especially e-cigarettes—among minors poses a public health risk and warrants continued policy-level interventions.

Oct.17 by 2FIRSTS.ai

BAT appoints Matthew Wright as Independent Non-Executive Director, effective November 1, 2025

Matthew Wright appointed as independent non-executive director of British American Tobacco, effective November 1, bringing extensive international executive experience.

Oct.15 by 2FIRSTS.ai

Special Report | Anti-Vaping Campaign in the Baltics Goes Sideways

2Firsts analyzes vaping regulations across the Baltic states. Following Latvia’s flavor ban, tax revenues fell and the black market expanded, while similar measures in Estonia and Lithuania have also failed to deliver results. The region’s anti-vaping policies are now triggering market imbalance and policy reassessment.

Oct.13

Bangladesh High Court Questions Legality of BEZA’s Approval for Philip Morris Nicotine Pouch Factory

The High Court in Bangladesh has asked government bodies to explain why the approval granted to Philip Morris to establish a nicotine pouch factory should not be deemed illegal. Petitioners argue the decision contradicts existing policies and a 2016 Appellate Division ruling that restricts new tobacco-related enterprises. Authorities have ten days to respond.

Nov.20 by 2FIRSTS.ai