According to a report by South Korean media outlet View.Nate on May 9, the South Korean company KT&G plans to enter the Central and South American market for its e-cigarette product "lil" through a partnership with Philip Morris International.
PMI will actively sell KT&G's e-cigarette products and will sell its "lil" product globally outside of South Korea.
According to reports, on the 2nd day, PMI successfully launched its new e-cigarette "IQOS Iluma" in Mexico. Following the new product launch in Mexico, PMI plans to introduce IQOS in Brazil. The company submitted an approval application for IQOS products to Brazil in March last year, aiming to further promote its non-combustible products in the Central and South American markets.
Thanks to the diversity in the non-combustible product market in Central and South America, this has also driven the demand for PMI's KT & Ge-cigarette product "lil".
Jorge Calleja, Marketing Director of PMI Mexico, stated, "After 5 months of preparation, we have finally launched 'IQOS Iluma' in the Mexican market. This is an important milestone in our push for smoke-free products in Mexico."
In January 2023, KT&G and PMI signed a new long-term contract for the international marketing of "lil," agreeing to a 15-year agreement that will last until 2038. PMI has promised to sell at least 16 billion units of KT&G e-cigarette products over the next year.
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