Philip Morris Faces Zyn Lawsuit: A Closer Look at Their Deceptive Marketing

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Mar.13.2024

Philip Morris Faces Zyn Lawsuit: A Closer Look at Their Deceptive Marketing

Schmidt National Law Group, a San Diego-based firm, initiates legal action against Philip Morris, accusing the company of deliberately marketing Zyn nicotine pouches to underage audiences.

According to NBC San Diego on March 13th, the law firm Schmidt National Law Group in San Diego, California has filed a lawsuit against Zyn's manufacturer, Philip Morris, alleging that PMI is using deceptive marketing tactics to addict young people.

Martin Schmidt, owner of the firm, stated that with the introduction of Zyn, all these nicotine products share a common feature: they are targeted towards children, I mean children, middle school students, high school students, getting younger and younger.

Schmidt stated that one must be at least 21 years old to legally purchase the product, but it is still easily accessible to those under 21. The class action lawsuit seeks to obtain damages from PMI, and Schmidt expressed his desire for stricter restrictions on the product.

However, some people claim that Zyn is a safer alternative and it has become popular among college students.

References:

[1] San Diego firm files federal lawsuit against Zyn, makers of popular nicotine pouches

Also Read:

[1] Former FDA Commissioner: Zyn is Helping More Americans Quit Smoking

[2] Legal Issues Surrounding PMl's Nicotine Pouch Zyn

[3] Bloomberg Reports Debate over Zyn Nicotine Raises Controversy

[4] Chuck Schumer Urges Federal Action to Combat "Zyn" Nicotine Pouches

[5] PMI CFO Emmanuel Babeau Discusses Strong Growth at Investor Conference

#North America #United States #Traditional tobacco #Legislation #Tobacco #Heated tobacco products #ZYN

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