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On May 15, 2FIRSTS gathered information from multiple e-cigarette websites in the UK and learned that the e-cigarette brand LOST MARY is set to release a 6000-puff e-cigarette product called LOST MARY BM6000 that complies with TPD standards. The product is currently listed in the Medicines and Healthcare products Regulatory Agency (MHRA) e-cigarette notification system and is available for pre-sale at a price of £12.99.
This device may be LOST MARY's largest capacity e-cigarette launched in the UK, with a usage capacity ten times that of a regular 600-puff disposable e-cigarette. The device features a display screen to show battery life, but does not display the e-liquid level.
According to information available, the LOST MARY BM6000 kit comes with pre-filled 2ml pods containing 20mg of nicotine, along with a 10ml e-liquid refill container with 16 flavor options. The BM6000 is designed with a 650 mAh large battery that supports Type-C USB fast charging and the battery is easily removable for recycling.
It is worth noting that LOST MARY BM6000 and its "sister brand" ELFBAR's AF5000 have similar designs, both equipped with a 2ml pod and a supplemental pod with a larger capacity. The configuration of AF5000 is also a "2+10" ml e-liquid set, but BM6000 has increased the usage by 20%, reaching 6000 puffs.
Comparing the two products, it is not difficult to notice that the BM6000 is advertised as having an "upgraded mesh core," while the AF5000 has a "1.2Ω mesh core." However, in terms of pricing, the AF5000 and BM6000 are both priced at £12.99 on VAPEUK.
The AF5000 has officially been released in the UK, and after reviewing all the feedback, 2FIRSTS found that it has received a rating of 4.2 stars (out of 5) from users on VAPEUK. Out of 124 reviews, 82 gave it top marks.
Highly recommended, will purchase again 👌👌👌👌👌👌👌👌👌👌👌👌
The less than five-star reviews are concentrated on two main issues: "burnt taste" and "leakage". This phenomenon has been reported by users as early as March 12th.
They constantly leak and have a burnt taste.
The upcoming release of the LOST MARY BM6000 may potentially take away some market share from the ELFBAR AF5000. However, the trend towards market products is leading both top British e-cigarette brands to bet on "changing warehouse-style" products, which also demonstrates the appeal of this form between manufacturers and brands.
On the UK Medicines and Healthcare products Regulatory Agency's (MHRA) e-cigarette registration system, the product types of ELFBAR AF5000 and LOST MARY BM6000 are classified as "ELECTRONIC CIGARETTE – REFILLABLE, PLACED ON THE MARKET WITH ONE TYPE OF E-LIQUID (FIXED COMBINATION)," with a total of 355 varieties listed. As of May 15th, there are still brands preparing to enter the UK market as shown in the public register.
Currently, in the UK, traditional disposable e-cigarettes have a survival period of nearly one year in the background of the ban on disposable e-cigarettes. In addition to pod-type products, LOST MARY has also launched a "N-in-1" pod-type product. At the recent Birmingham e-cigarette exhibition, many brands have focused on launching new products with similar structures. After resolving technical and compliance issues, marketing and distribution have become key factors in the product's viability.
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