Anna Sorochinskaya, Executive Director of the Regional Public Organization "Public Commission on Youth Smoking Issues" in Russia, has stated that mandatory labeling of electronic cigarettes will help to eliminate illegal products and its implementation is important and necessary. She shared this opinion with TASS.
Sorochinskaya has declared her support for mandatory labeling of e-cigarettes. Currently, consumers are often unaware of what is contained in the liquid, who manufactures it, and how it can be harmful not just to their health, but to their lives, as well," Sorochinskaya said. She noted that introducing labels is crucial in the near future, especially as e-cigarettes are increasingly popular among young people. For example, according to data from Romir research holding company, the number of 11-17 year-old teenagers who smoke regularly or occasionally has increased from 21% to 30.5% in the past six years, including the use of e-cigarettes.
The Public Committee believes that the increasing number of smokers and the presence of electronic cigarettes in the market are facts. Disposable e-cigarettes, in particular, are popular among young people because of their attractive pricing, flavored liquid options, and packaging featuring cartoon or video game characters. These products are actively promoted through social media, often with the participation of popular bloggers among young people, sometimes even minors, Soruchinskaya added.
However, introducing labels will only solve the problem of a falsely advertised market. In order to have full control, rules need to be put in place to monitor the sale of electronic cigarettes. "The labeling will solve the problem of numerous illegal nicotine delivery systems, including refill liquids, in the market. Furthermore, considering current legislation, it is necessary to control the sales regulations of electronic cigarettes," she summarised.
In addition, Russia will initiate mandatory labeling experiments on February 1, 2022, which will continue until February 1, 2023.
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