Recently, Philip Morris Japan announced that it will be introducing a new flavor of dedicated tobacco sticks for its heated tobacco product, IQOS ILUMA. The new flavor, named TEREA Black Red Mint, offers a floral and minty taste experience.
This new flavor is expected to be gradually released in sales locations across Japan from August 21st, covering IQOS exclusive shops (until August 2023), IQOS outlets (some Yamada Denki stores), IQOS specialty areas (some Don Quijote stores), as well as convenience stores. The price for this flavor is 580 yen per pack, which includes 20 sticks.
Consumers will be able to purchase IQOS products from the official online store starting from August 31st.
Furthermore, it has been reported that with the launch of TEREA Black Red Mint, the TEREA product line will achieve a total diversity of 21 different flavors.
References:
IQOS ILUMA will begin gradually releasing a new tobacco product, Teria Black Ruby Menthol, starting from August 21st.
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