PMI Launches IQOS ILUMA in Macedonia

BusinessPMI by 2FIRSTS.ai
Nov.21.2023
PMI Launches IQOS ILUMA in Macedonia
Philip Morris International (PMI) has launched its new smoke-free device IQOS ILUMA in the Macedonia market.

According to a report by crnobelo on November 20, Philip Morris International (PMI) has launched its new smoke-free device, IQOS ILUMA, in the Macedonian market.

 

IQOS ILUMA will be introducing three different models in Macedonia: IQOS ILUMA PRIME, IQOS ILUMA, and IQOS ILUMA ONE. This series of products falls under the category of Heat-Not-Burn (HNB) devices, designed to cater to the diverse needs of adult users.

 

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PMI reports full-year 2025 results with net revenues of $40.6 billion and smoke-free net revenues were about $16.9 billion
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