Key Points
• Status: Senate Standing Committee approval; bill to be tabled in the Senate
• Scope: Islamabad; controls on sale, marketing and use; framework covering import, distribution and promotion
• Restrictions: under-18 sales ban; 50-metre school-zone sales ban; total advertising ban (TV, social media, billboards)
• Use settings: bans proposed for public transport, government offices, parks and shared community spaces
• Standards and penalties: 40 mg/ml nicotine cap; child-resistant/tamper-proof packaging; health warnings; e-commerce age verification; Rs50,000 fine proposed for first breach of age/location rules
2Firsts, January 8, 2026 – According to Razya Khan, the Senate Standing Committee on National Health Services is set to table the Electronic Nicotine Delivery Systems (Regulation) Bill in the Senate after the panel approved it, aiming to impose strict controls on the sale, marketing and use of vapes and e-cigarettes in the federal capital, Islamabad.
Moved by Senator Sarmad Ali, the bill comes amid rising concern over increased vaping among school and college students and introduces a regulatory framework covering the import, distribution and promotion of these products.
A key provision proposes a complete ban on the sale of e-cigarettes within a 50-metre radius of any school, college or educational institution, and sets a strict age limit, making it illegal to sell vaping products to anyone under 18.
The bill proposes treating vaping at par with traditional tobacco products. If passed, vape use would be prohibited in public transport, government offices, public parks and other shared community spaces. It also proposes a total ban on vape advertising, including promotions on television, social media and billboards, with a focus on marketing strategies that appeal to minors.
To address safety and quality control, the bill proposes mandatory standards for vaping products, including a maximum nicotine concentration of 40 milligrams per millilitre, compulsory child-resistant and tamper-proof packaging, and prominent health warnings on every pack. E-commerce platforms selling vapes would be legally bound to implement robust age-verification systems before completing any sale.
For violations, the bill proposes an immediate Rs50,000 fine for a first breach of age and location restrictions, while repeat violators and those involved in smuggling non-standardized e-liquids may face heavier fines and legal action.
The bill is under review by relevant ministries to finalize enforcement mechanisms ahead of its formal presentation in the Senate.
Image Source: Reuters
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com
