According to a report by Brazilian media outlet Gaz, Philip Morris Brasil (PMB) has launched the "I Choose" campaign, encouraging the public to participate in the public consultation activities conducted by the National Health Surveillance Agency (Anvisa) regarding e-cigarettes and other smoke-free products. This public consultation will continue until February 9th.
The company's communications director, Fábio Sabba, stated that the current ban on e-cigarette devices is significantly losing its effectiveness in combating the illegal and smuggling market. He further emphasized that unregulated and uncontrolled products can now easily fall into the hands of young people. With the increasing number of e-cigarette users in Brazil, this poses a dangerous situation.
Among the numerous participants, Philip Morris International has also openly expressed support for the regulation of e-cigarettes and other smoke-free products, suggesting that adult smokers who are unable to quit smoking should still have the freedom to choose which products to use. They further proposed that these products should undergo an evaluation and registration process by Anvisa before being sold on the market.
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