Dilyana Yakova, regulatory and sustainability manager for Philip Morris International (PMI) in Bulgaria, pledged on the podcast "What Money Can Do" on October 23 to achieve carbon neutrality in Scope 1 and 2 operations and production by 2025 and across the value chain by 2040, according to Business.DIR.BG.
The spokesperson said that since 2009, the company has invested more than $12.5 billion in research and development of smoke-free alternatives to reduce harm to consumers. The research and analysis process for these smoke-free alternatives is similar to that for pharmaceutical products, and these products can effectively reduce 90-95% of the harmful emissions produced by traditional tobacco products.
By 2023, 36% of the company's net profit will come from sales of heated tobacco products, which are currently available in 82 markets worldwide. By 2030, the company plans to generate two-thirds of its revenues from the sale of smoke-free products.
Yakova specifically mentioned the issue of recycling heated tobacco products. The company has launched the Central Detection and Circular Economy Recycling (CIRCLE) programme to promote the recycling of e-cigarette devices, which includes IQOS devices and certain recyclable components of e-cigarettes. The company will work with local partner EcoSafe to encourage users to return their used e-cigarettes and cartridges.
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