Philip Morris International's Efforts in Substituting Traditional Cigarettes with Alternatives

Oct.16.2024
Philip Morris International's Efforts in Substituting Traditional Cigarettes with Alternatives
PMI's parent company makes significant progress in replacing traditional cigarettes with smoke-free alternatives in the Philippines.

According to a report from MlaStandard, Philip Morris International, the parent company of PMFTC Inc., has made significant progress in their efforts to replace traditional cigarettes with smoke-free alternatives.


PMI, through its local subsidiary PMFTC Inc., launched the IQOS product in the Philippines in 2020. The product line now includes the latest version of IQOS Iluma and its disposable heating pods, TEREA. In 2022, IQOS introduced the more affordable heated tobacco product BONDS and its disposable pods, BLENDS. In 2023, the nicotine pouch product ZYN was also launched in the Philippines.


PMI's CEO Olczak stated that the company has never regarded IQOS as a supplement to its existing business, but rather as an alternative to traditional cigarettes.


Altria Group recognizes that in their efforts to provide better alternatives for the 1.1 billion smokers worldwide, they are aware that people have different expectations and usage patterns for these alternatives. "There is no one-size-fits-all smoker profile. Therefore, our duty is to constantly innovate," he added.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Singapore ICA Seizes 3,600 E-Cigarettes from Malaysia
Singapore ICA Seizes 3,600 E-Cigarettes from Malaysia
Singapore's Woodlands Checkpoint officers seized 3,600 e-cigarette products from a Malaysia-registered vehicle entering Singapore. The smugglers attempted to conceal the e-cigarettes in black cling film, mixed with declared goods, to evade detection.
May.08 by 2FIRSTS.ai
PMI Urges Africa to Remove Tobacco Control Barriers, Calls for Science-Driven Policy
PMI Urges Africa to Remove Tobacco Control Barriers, Calls for Science-Driven Policy
At the 2025 Innovation Conference in Cape Town, Philip Morris International (PMI) urged African countries to remove barriers to tobacco harm reduction. It cited inefficient policies, resistance to innovation, and poor communication as key challenges, and called for science-based regulations to provide adult smokers with better alternatives.
Jun.17 by 2FIRSTS.ai
Malaysia's Selangor State Government Orders Seizure of E-Cigarette Ads
Malaysia's Selangor State Government Orders Seizure of E-Cigarette Ads
The Selangor state government in Malaysia has ordered all local authorities to immediately seize and remove advertisements related to e-cigarettes, in line with provisions of the Control of Smoking Products for Public Health Act 2023. Selangor is the country’s most populous and wealthiest state.
May.20 by 2FIRSTS.ai
Smoking Rates Rise in Australia After Vape Ban, Driven by 18–24 Age Group
Smoking Rates Rise in Australia After Vape Ban, Driven by 18–24 Age Group
According to Roy Morgan data, smoking rates in Australia have increased following the mid-2024 vape ban. Usage of factory-made cigarettes and e-cigarettes rose significantly among the 18–24 age group, offsetting improvements seen in other age groups.
Jul.01 by 2FIRSTS.ai
Product | DOJO OPAL Series Launches COSMOS E-Cigarette Featuring Sweetness, Coolness, and Acidity Flavor Profiles
Product | DOJO OPAL Series Launches COSMOS E-Cigarette Featuring Sweetness, Coolness, and Acidity Flavor Profiles
E-cigarette brand DOJO has recently launched the new COSMOS edition under its DOJO OPAL series, which includes a total of three products. Despite its more compact size, the COSMOS edition retains a 16ml e-liquid capacity and an 800mAh battery, offering up to 12,000 puffs. The product also features detailed labeling of flavor attributes, including sweetness, coolness, and acidity levels.
Jun.13 by 2FIRSTS.ai
Former Employee Sues KT&G for $2 Billion in Heated Tobacco Patent Dispute
Former Employee Sues KT&G for $2 Billion in Heated Tobacco Patent Dispute
A former KT&G researcher is suing the company for $2 billion, alleging inadequate compensation for a heated tobacco patent. The initial claim is around $72 million, and the case is expected to go to trial.
May.21 by 2FIRSTS.ai