Philip Morris International's Efforts in Substituting Traditional Cigarettes with Alternatives

Oct.16.2024

PMI's parent company makes significant progress in replacing traditional cigarettes with smoke-free alternatives in the Philippines.

According to a report from MlaStandard, Philip Morris International, the parent company of PMFTC Inc., has made significant progress in their efforts to replace traditional cigarettes with smoke-free alternatives.

PMI, through its local subsidiary PMFTC Inc., launched the IQOS product in the Philippines in 2020. The product line now includes the latest version of IQOS Iluma and its disposable heating pods, TEREA. In 2022, IQOS introduced the more affordable heated tobacco product BONDS and its disposable pods, BLENDS. In 2023, the nicotine pouch product ZYN was also launched in the Philippines.

PMI's CEO Olczak stated that the company has never regarded IQOS as a supplement to its existing business, but rather as an alternative to traditional cigarettes.

Altria Group recognizes that in their efforts to provide better alternatives for the 1.1 billion smokers worldwide, they are aware that people have different expectations and usage patterns for these alternatives. "There is no one-size-fits-all smoker profile. Therefore, our duty is to constantly innovate," he added.

References:

[1] PMI reports major turning point in smoke-free transition

Also Read:

[1] Philippines DTI: Unregulated E-cigarette Products Flood Market, Urges Legal Purchases

[2] Philippine Customs intercepts illegal shipment of marijuana e-cigarettes

[3] Philippine Customs Seizes $120M Worth of Smuggled e-Cigarettes

[4] Revised Regulations on Nicotine and Non-Nicotine Vaping Products

[5] Philippine Airline bans Chinese passenger for smoking on flight

#Asia #Market #Philippines #Heated tobacco products

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

JUUL Plans to Launch New E-cigarette Juul2 in the U.S., Featuring App-Based Identity Verification and Awaiting Regulatory Approval

JUUL plans to launch Juul2 with biometric protection system in the US, targeting adult smokers while preventing underage use.

Oct.24 by 2FIRSTS.ai

Canadian Media Investigation: BAT’s Nicotine Pouch ZONNIC Sparks Ongoing Controversy as Regulatory Gaps in Canada Come Under Scrutiny

Canadian outlet Rebel News released a long-form video report examining Canada’s regulatory framework for nicotine pouches, market dynamics, and the approval process of ZONNIC, a product of BAT subsidiary Imperial Tobacco Canada. The report highlights issues involving youth access, regulatory gaps, black-market activity, retailer feedback, and company responses. This article summarizes key points based on the video.

Dec.02 by 2FIRSTS.ai

Portugal to Tax Nicotine Pouches from 2026 at €0.065 per Gram

Portugal’s 2026 State Budget adds nicotine pouches to the IEC by inserting Article 104-D into the Excise Code’s tobacco chapter. A specific duty of €0.065/g applies from 2026, with rounding to whole grams. The Budget also defines pouches (natural nicotine, up to 12 mg, tobacco-free, oral mucosal absorption). Lusa projects €1.676B in tobacco excise for 2026; combined levies near €1.993B.

Oct.30 by 2FIRSTS.ai

Product | INNOKIN Launches Magnetic Open-System Device, Pod + Power Bank Design Debuts in UK and US Channels

INNOKIN has recently launched its new open-system e-cigarette, EZ LEVA, on its official website, and it is now available through online channels in the UK and the United States. Featuring a magnetic design, the device adopts a pod + power bank form factor. Its 400mAh (device) + 2000mAh (charging case) battery setup follows a similar configuration logic to comparable products such as the SMOK Airmate and KIWI 2.