Key Takeaways
- Philip Morris Korea announced its sales channel expansion plan on March 31;
- The new color for IQOS Iluma i One is “Electric Purple”;
- The new color will first be launched on April 10 through the official online store and nine directly operated stores;
- Major convenience stores nationwide will begin selling the product starting May 2;
- Multiple color options, including Electric Purple, will be sold at a promotional price in the 30,000-won range during the campaign.
2Firsts, March 31, 2026
According to Chosun Biz, Philip Morris Korea said it will begin selling the new “Electric Purple” color for IQOS Iluma i One at major convenience stores nationwide in South Korea starting May 2. The new color will first go on sale on April 10 at the official IQOS online store and nine IQOS directly operated stores nationwide.
Philip Morris Korea said that, to mark the expansion of its sales channels, it will run a promotion through May 20 at major convenience stores nationwide carrying “Electric Purple.”
The company said that consumers purchasing IQOS Iluma i One will be able to enjoy a special discounted price in the 30,000-won range regardless of color, including “Electric Purple,” “Midnight Black,” “Breeze Blue,” and “Leaf Green” (approximately USD 20, based on an exchange rate of KRW 1,500 per USD).
Image Source: Chosun Biz
