Philip Morris Launches IQOS ILUMA in South Africa

PMI by 2FIRSTS.ai

Mar.11.2024

Philip Morris Launches IQOS ILUMA in South Africa

Philip Morris South Africa (PMSA) launches IQOS ILUMA, a heated tobacco device, believing it offers smokers a better option.

According to Bizcommunity, Philip Morris South Africa (PMSA) has launched the IQOS ILUMA heated tobacco device in South Africa.

Branislav Bibic, Vice President of PMSA, believes that while the best choice for anyone is to completely quit tobacco and nicotine products, the reality is that many people cannot do so. Bibic states that IQOS ILUMA is a better alternative for adult smokers, as it can provide a true tobacco taste and satisfaction.

Bibi expressed excitement over the launch of the new IQOS ILUMA device in South Africa by PMSA.

References:

[1] Philip Morris launches the Iqos Iluma in SA

Also Read:

[1] PMI Launches IQOS ILUMA in Colombia

[2] IQOS Overtakes Marlboro in Sales by End of 2023

[3] Philip Morris Moldova Introduces IQOS ILUMA Smokeless Tobacco Device

[4] Estonia May Stop Selling PMI, JTI Products Due to Their Presence in Russia

#Africa #South Africa #Products #IQOS ILUMA #Heated tobacco products

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