According to Bizcommunity, Philip Morris South Africa (PMSA) has launched the IQOS ILUMA heated tobacco device in South Africa.
Branislav Bibic, Vice President of PMSA, believes that while the best choice for anyone is to completely quit tobacco and nicotine products, the reality is that many people cannot do so. Bibic states that IQOS ILUMA is a better alternative for adult smokers, as it can provide a true tobacco taste and satisfaction.
Bibi expressed excitement over the launch of the new IQOS ILUMA device in South Africa by PMSA.
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