PMI Assembles Team to Promote IQOS ILUMA Device
According to a report by betterretailing on September 22nd, PMI (PML) is assembling a dedicated field team to support the promotion of its new IQOS ILUMA device in stores.
At a product launch event held in London last week, PML revealed plans to create a dedicated on-site team of over 150 individuals, aiming to establish connections with 10,000 convenience stores and specialized e-cigarette retailers across the United Kingdom. Additionally, PML intends to leverage the expertise of 100 brand ambassadors for promotional purposes. Furthermore, PML announced the relaunch of its digital trade engagement platform.
The PML hopes that this move will help consumers understand that Iluma uses technology similar to an induction stove to heat tobacco instead of burning it like traditional cigarettes.
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