IQOS Iluma cartridges to feature support messages as Philip Morris highlights vulnerable groups

Oct.28.2024

PMI has announced plans to add support messages for at-risk families to the packaging of TEREA, Marlboro and other brands to raise awareness among economically disadvantaged households. The initiative, part of PMI's collaboration with South Korea's Ministry of the Interior and Safety, will be rolled out across all 50 product lines from January next year.

Philip Morris International (PMI) Korea announced that it will print advertisements for at-risk family support on the packaging of its flagship products, including TEREA and Marlboro cigarettes, according to an N.News report on 28 October. This initiative will be gradually implemented in convenience stores nationwide.

The aim of the campaign is to inform families in financial difficulty that they can contact the Health and Welfare Consultation Centre (129) or their local government office for comprehensive counselling, emergency welfare support and assistance with essential goods. From January next year, the company plans to apply this message to all 50 of its products.

This is one of the outcomes of the 'Identifying and Supporting Families at Risk' agreement that PMI signed with the Ministry of the Interior in July. The slogan will be applied to four products, including the exclusive IQOS Iluma Pod, TEREA Purple Wave, TEREA Blue and Marlboro Gold and Marlboro Red.

The South Korean PMI representative said: "It is very meaningful to be able to use our products to eliminate welfare blind spots and raise society's awareness of families in crisis. As a member of corporate citizenship, we will strive to focus on and contribute to those in need".

References:

[1] 한국필립모리스, 담배 4종에 위기가구 발굴 홍보 문구 적용

Also Read:

[1] Philip Morris Korea launches 'TEREA Black Ruby' to expand IQOS line to 18 varieties

[2] PMI reports strong Q3 performance: Smoke-free product users reach 36.5 million, ZYN sales up 41.4% in the US

[3] PMI Real-Time Audio Webcast of Q3 2024 Financial Results

[4] PMJ Launches New "TEREA Black Sunshine Menthol" Flavor for IQOS

[5] PMJ to Launch Limited Edition IQOS Iluma i Anniversary Model!

[6] Illegal Tobacco Trade in UK: Rising Concerns and Solutions

[7] PMI Korea Launches New Pod for IQOS ILUMA

[8] PMI Aims to Bring ZYN Nicotine Pouches to Germany and Accelerates Pod-Based E-Cigarette Rollout

[9] PMI Sells Vectura Group Ltd. to Molex Asia Holdings

[10] New "TEREA" Pod Flavors Launched by Philip Morris Japan

[11] PMI Discount Offer: VEEV One & Zyn Bundle at Vape UK

[12] PMI Korea Introduces New Marlboro Vista Series 'Garden Splash'

#PMI

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