PMI Launches IQOS Iluma in UK

PMI by 2FIRSTS.ai

Mar.22.2024

With the attractive pricing and technological advantages of IQOS Iluma, PMI aims to achieve growth in the heated tobacco sector in the UK

According to talkingretail, Philip Morris International has launched the heated tobacco device IQOS Iluma in the UK.

The series includes three devices, namely Iluma One, Iluma, and Iluma Prime. Iluma One is priced at £39 (USD 49.80), Iluma at £69 (USD 88.11), and Iluma Prime at £109 (USD 139.18).

Christian Woolfenden, Managing Director of Philip Morris International in the UK and Ireland, said, "Globally, the market for heated tobacco products is on the rise, with IQOS from Philip Morris International in Switzerland having helped millions of people around the world move away from traditional cigarettes. In the UK, the heated tobacco segment has grown an astonishing 400% in the past three years."

The spokesperson also stated that with the attractive pricing and technological advantages of IQOS Iluma, the company aims to achieve growth in the heated tobacco sector in the UK.

Also Read:

[1] Philip Morris Korea Releases New TEREA ABER PEARL E-cigarette

[2] Estonia May Stop Selling PMI, JTI Products Due to Their Presence in Russia

[3] PMI to Build Cigarette Factory in Tanzania

[4] PMI Launches IQOS ILUMA in Colombia

#PMI #IQOS ILUMA

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Tyumen Regional Parliament in Russia Reviewing Bill to Impose Total Ban on E-Cigarette Sales

Russia's Tyumen Council is considering a bill to ban e-cigarettes and vaping products, sparking concerns about potential risks.

Oct.13 by 2FIRSTS.ai

EU Cardiovascular Health Plan Consultation Highlights Tobacco Debate — 2Firsts Analysis Reveals Divide Between “Cessation” and “Harm Reduction” Approaches

As the EU finalizes its Cardiovascular Health Plan, public feedback reveals a sharp divide over nicotine policy.A 2Firsts analysis of 677 submissions found that nearly one in four mentioned tobacco — highlighting tension between strict control and harm reduction approaches.

Oct.07

2025 China Shenzhen Top 500 Enterprises List: 13 E-cigarette Companies Include

Shenzhen e-commerce companies dominate 2025 Top 500 list, including 13 e-cigarette businesses. Shenzhen FirstUnion Tech climbs 57 spots.

Oct.30 by 2FIRSTS.ai

Product | GEEK BAR and Canada’s STLTH Co-Launch 80,000-Puff Vape, Now Available Across Multiple Channels

Canada’s STLTH has teamed up with GEEK BAR to launch the disposable “STLTH X GEEK BAR 80K,” featuring 30 ml of e-liquid and up to 80,000 puffs. The device is now available across multiple retail channels in Canada, priced around C$44.99–48.99.