According to talkingretail, Philip Morris International has launched the heated tobacco device IQOS Iluma in the UK.
The series includes three devices, namely Iluma One, Iluma, and Iluma Prime. Iluma One is priced at £39 (USD 49.80), Iluma at £69 (USD 88.11), and Iluma Prime at £109 (USD 139.18).
Christian Woolfenden, Managing Director of Philip Morris International in the UK and Ireland, said, "Globally, the market for heated tobacco products is on the rise, with IQOS from Philip Morris International in Switzerland having helped millions of people around the world move away from traditional cigarettes. In the UK, the heated tobacco segment has grown an astonishing 400% in the past three years."
The spokesperson also stated that with the attractive pricing and technological advantages of IQOS Iluma, the company aims to achieve growth in the heated tobacco sector in the UK.
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