PMI Launches IQOS Iluma in UK

PMI by 2FIRSTS.ai

Mar.22.2024

With the attractive pricing and technological advantages of IQOS Iluma, PMI aims to achieve growth in the heated tobacco sector in the UK

According to talkingretail, Philip Morris International has launched the heated tobacco device IQOS Iluma in the UK.

The series includes three devices, namely Iluma One, Iluma, and Iluma Prime. Iluma One is priced at £39 (USD 49.80), Iluma at £69 (USD 88.11), and Iluma Prime at £109 (USD 139.18).

Christian Woolfenden, Managing Director of Philip Morris International in the UK and Ireland, said, "Globally, the market for heated tobacco products is on the rise, with IQOS from Philip Morris International in Switzerland having helped millions of people around the world move away from traditional cigarettes. In the UK, the heated tobacco segment has grown an astonishing 400% in the past three years."

The spokesperson also stated that with the attractive pricing and technological advantages of IQOS Iluma, the company aims to achieve growth in the heated tobacco sector in the UK.

Also Read:

[1] Philip Morris Korea Releases New TEREA ABER PEARL E-cigarette

[2] Estonia May Stop Selling PMI, JTI Products Due to Their Presence in Russia

[3] PMI to Build Cigarette Factory in Tanzania

[4] PMI Launches IQOS ILUMA in Colombia

#PMI #IQOS ILUMA

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

NYS Youth Tobacco Use Down 29% Since 2022, Lowest Since 2000

According to the New York State Department of Health’s latest StatShot (Vol.17, #2025-1), high school tobacco product use in 2024 fell to 17.0%, the lowest rate since 2000, marking a 29% decline from 2022. E-cigarette use decreased from 18.7% to 13.1%, while cigarette use remained low at 2.4%.However, nicotine pouch use increased from 1.5% to 3.0%.

Oct.24 by 2FIRSTS.ai

Product | Airis, Kangvape and HAYATI Launch Christmas-Themed E-cigarettes in UK and US Online Markets

As the Christmas holiday season approaches in Europe and North America, e-cigarette brands such as Airis, Kangvape and HAYATI have successively launched Christmas special editions featuring festive-themed designs and selected limited-time flavors, which are now available through online channels in both the United States and the United Kingdom.

Dec.15 by 2FIRSTS.ai

Jinjia Venture Faces New Judicial Auction, Control Unchanged

Jinjia Group said its controlling shareholder, Jinjia Venture, will have part of its holdings auctioned by the Shenzhen Nanshan Court, involving 43.4 million shares. Earlier, the Shenzhen Intermediate Court announced another auction of 37.27 million shares. Together they represent 5.56% of total equity. Jinjia said the auctions will not affect company control.

Oct.23 by 2FIRSTS.ai

Imperial Brands FY25 Results: NGP Net Revenue Up 13.7%, Americas Surges Nearly 70%

Imperial Brands reported FY25 NGP net revenue of £368 million, up 13.7% at constant currency. Growth in the Americas accelerated sharply, with NGP revenue up 69.8%, driven by the expansion of the modern oral brand Zone. Europe delivered 8.8% growth, supported by blu’s double-digit vapour share across key markets. Adjusted NGP operating losses narrowed to £76 million, putting the category closer to breakeven.