PMI Q1 2023 Financial Results: 3.5% Revenue Growth, IQOS User Base Increases

Apr.21.2023
PMI Q1 2023 Financial Results: 3.5% Revenue Growth, IQOS User Base Increases
Philip Morris International (PMI) released Q1 2023 results, with a 3.5% increase in net revenue and a 14.5% increase in net revenue for smoke-free products.

On April 20th, Philip Morris International (PMI) released its Q1 2023 earnings report. The report showed a net revenue of $8 billion, which represents a 3.5% increase from the same quarter in the previous year. The net revenue from smoke-free products grew by 14.5% to $2.8 billion. PMI's operating profit for the quarter was $2.7 billion, representing a decrease of 17.2% compared to the same period last year.


First quarter highlights of 2023 | Image source: PMI


The user base of new tobacco products continues to grow.


Jacek Olczak, the CEO of PMI, has stated that the acquisition and integration of Swedish Match has accelerated the company's transformation into a majority non-combustible business.


At the same time, the total number of IQOS users at PMI is also showing positive growth. According to their Q1 results, approximately 25.8 million users (72%) have switched to IQOS and stopped smoking.


The ILUMNA product line has almost 10 million users and is set to launch in the South Korean and Italian markets. Additionally, an IQOS Club will be launched in Indonesia. It is currently known that IQOS HTU is the top nicotine brand in Italy and Greece.


The Swedish match company, PMI, has reported its Q1 quarterly oral product shipment data.


Swedish matchstick business experiences high growth in the United States, as shown in the first quarter of 2023 with sales of 73.2 million cans (an increase of 46.7% compared to the previous year). In the Scandinavian Peninsula (Northern Europe), they sold 6.6 million cans, and 1 million cans in other areas.


The capital market has experienced a downturn.


PMI stock price | Image source: Barrons


In a statement, Altria Group Inc announced that their business had performed strongly in the first quarter, with adjusted diluted earnings per share at $1.38, exceeding their expectations. However, analysts surveyed by FactSet, a US financial data and software company, had predicted earnings per share of $1.34 and a net revenue of $8.1 billion. Meanwhile, PMI announced a net revenue of $8 billion, falling short of FactSet's market expectations. Following the release of their financial results, Altria's stock dropped 4.73% to $96.71 in trading on the New York Stock Exchange.


Further reading:


In the Korean market, the PMI's operating profit grew by 163%, while BAT decreased by 12%.


The PMI comprehensive report for 2022 states that the net revenue from smoke-free products accounts for 32.1%, with plans to become a smoke-free company by 2025.


References:


1. PMI report



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

BAT Shares Surge Nearly 6% as FDA Policy Shift Eases Pressure on Vuse and Velo
BAT Shares Surge Nearly 6% as FDA Policy Shift Eases Pressure on Vuse and Velo
British American Tobacco (BAT) shares rose sharply on May 12 after the U.S. Food and Drug Administration signaled it would deprioritize enforcement against certain unauthorized e-cigarette and nicotine pouch products with accepted premarket applications. Investors viewed the move as favoring established players such as BAT’s Vuse and Velo brands.
BAT
May.13
Imperial Tobacco Canada Responds to Anti-Smoking Groups on Youth Vaping
Imperial Tobacco Canada Responds to Anti-Smoking Groups on Youth Vaping
Imperial Tobacco Canada responded to the April 17 press conference by anti-smoking groups by calling for a more focused, fact-based discussion on youth vaping that targets the illicit market. The company said youth should not be using nicotine products and that it supports strong measures to prevent youth access, but argued that the discussion failed to clearly distinguish between the regulated market and the illicit market that is driving youth access.
Apr.22 by 2FIRSTS.ai
Japan Tobacco Q1 2026 Financial Results: Revenue at $5.914 Billion,RRP Revenue Up 63.8% YoY
Japan Tobacco Q1 2026 Financial Results: Revenue at $5.914 Billion,RRP Revenue Up 63.8% YoY
Japanese Tobacco (JT) reports Q1 2026 revenue of 924 billion yen, a 15.2% increase; operating profit rises 24.7%.
May.08 by 2FIRSTS.ai
FDA Tobacco Center Plans Faster Review Process for Certain Supplemental PMTAs
FDA Tobacco Center Plans Faster Review Process for Certain Supplemental PMTAs
FDA Center for Tobacco Products Acting Director Bret Koplow issued a statement on May 7 outlining new steps to accelerate tobacco product premarket application review. The statement said CTP reduced the backlog of applications by approximately 70% in 2025 and that there is no longer a queue for PMTAs pending acceptance review.
May.09 by 2FIRSTS.ai
From Heating Blades to Heating Paper? CTHB Patent Points to Microwave Heated Tobacco Design
From Heating Blades to Heating Paper? CTHB Patent Points to Microwave Heated Tobacco Design
According to China’s patent office records, a patent owned by China Tobacco Hubei Industrial Corporation (CTHB) for “cigarette paper and a cigarette for microwave heating” was granted on May 19, 2026. The patent describes cigarette paper with an outer wrapping layer, a heating layer, and an isolation heat-conducting layer, allowing it to absorb microwave energy, convert it to heat, and transfer that heat to the aerosol-generating substrate.
Jun.10
China Tobacco Hubei Industrial Patent Discloses Nicotine Tooth Patch for Fixed Oral Delivery
China Tobacco Hubei Industrial Patent Discloses Nicotine Tooth Patch for Fixed Oral Delivery
According to Chinese patent records, a “nicotine tooth patch” application filed by China Tobacco Hubei Industrial Corporation (CTHB) and Hubei Xinye Tobacco Sheet Development Co., Ltd. was published on May 19, 2026. The filing proposes a nicotine gel patch that adheres to the tooth surface, especially the lingual side, to reduce displacement, foreign-body sensation, and accidental swallowing risks associated with existing oral nicotine products.
Jun.10