PMI Q1 2023 Financial Results: 3.5% Revenue Growth, IQOS User Base Increases

Apr.21.2023
PMI Q1 2023 Financial Results: 3.5% Revenue Growth, IQOS User Base Increases
Philip Morris International (PMI) released Q1 2023 results, with a 3.5% increase in net revenue and a 14.5% increase in net revenue for smoke-free products.

On April 20th, Philip Morris International (PMI) released its Q1 2023 earnings report. The report showed a net revenue of $8 billion, which represents a 3.5% increase from the same quarter in the previous year. The net revenue from smoke-free products grew by 14.5% to $2.8 billion. PMI's operating profit for the quarter was $2.7 billion, representing a decrease of 17.2% compared to the same period last year.


First quarter highlights of 2023 | Image source: PMI


The user base of new tobacco products continues to grow.


Jacek Olczak, the CEO of PMI, has stated that the acquisition and integration of Swedish Match has accelerated the company's transformation into a majority non-combustible business.


At the same time, the total number of IQOS users at PMI is also showing positive growth. According to their Q1 results, approximately 25.8 million users (72%) have switched to IQOS and stopped smoking.


The ILUMNA product line has almost 10 million users and is set to launch in the South Korean and Italian markets. Additionally, an IQOS Club will be launched in Indonesia. It is currently known that IQOS HTU is the top nicotine brand in Italy and Greece.


The Swedish match company, PMI, has reported its Q1 quarterly oral product shipment data.


Swedish matchstick business experiences high growth in the United States, as shown in the first quarter of 2023 with sales of 73.2 million cans (an increase of 46.7% compared to the previous year). In the Scandinavian Peninsula (Northern Europe), they sold 6.6 million cans, and 1 million cans in other areas.


The capital market has experienced a downturn.


PMI stock price | Image source: Barrons


In a statement, Altria Group Inc announced that their business had performed strongly in the first quarter, with adjusted diluted earnings per share at $1.38, exceeding their expectations. However, analysts surveyed by FactSet, a US financial data and software company, had predicted earnings per share of $1.34 and a net revenue of $8.1 billion. Meanwhile, PMI announced a net revenue of $8 billion, falling short of FactSet's market expectations. Following the release of their financial results, Altria's stock dropped 4.73% to $96.71 in trading on the New York Stock Exchange.


Further reading:


In the Korean market, the PMI's operating profit grew by 163%, while BAT decreased by 12%.


The PMI comprehensive report for 2022 states that the net revenue from smoke-free products accounts for 32.1%, with plans to become a smoke-free company by 2025.


References:


1. PMI report


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Tobacco-Free Kids Condemns PMI for Marketing Zyn to Youth via F1 Sponsorship
Tobacco-Free Kids Condemns PMI for Marketing Zyn to Youth via F1 Sponsorship
Yolonda C. Richardson, President and CEO of the Campaign for Tobacco-Free Kids, issued a statement on December 10, 2025, condemning Philip Morris International (PMI) for partnering with Ferrari to promote Zyn nicotine pouches on Formula 1 cars. She said PMI’s claim that the sponsorship targets adults is misleading, as F1’s audience has become increasingly young—with over 4 million children aged 8–12 now following the sport.
Dec.12 by 2FIRSTS.ai
Thai Research describes e-cigarettes as a “first gateway” for ages 15–20, linked to appearance and flavors
Thai Research describes e-cigarettes as a “first gateway” for ages 15–20, linked to appearance and flavors
A Thai report says Minister attached to the Prime Minister’s Office Santi Piyatat is advancing efforts toward a vape-free society. On Jan. 12, a seminar at the Thai Health Promotion Foundation’s learning center presented a study covering six regions of Thailand on spending related to cigarettes and e-cigarettes and the behavior of different smoker groups.
Jan.13 by 2FIRSTS.ai
Bangladesh Approves Ordinance Banning E-Cigarettes and Heated Tobacco Products
Bangladesh Approves Ordinance Banning E-Cigarettes and Heated Tobacco Products
Bangladesh’s Advisory Council on December 24 approved the Smoking and Tobacco Products Usage (Control) (Amendment) Ordinance, 2025, aimed at strengthening tobacco control laws. The ordinance bans the use, production and marketing of emerging tobacco products, including e-cigarettes, electronic nicotine delivery systems and heated tobacco products. Nicotine pouches are included in the definition of tobacco products.
Dec.25 by 2FIRSTS.ai
RFK Jr. Says Public Should Not Follow His Personal Use of Zyn Nicotine Pouches
RFK Jr. Says Public Should Not Follow His Personal Use of Zyn Nicotine Pouches
According to People, U.S. Health and Human Services Secretary Robert F. Kennedy Jr. said in an interview with The Atlantic that although he frequently uses Zyn nicotine pouches, he does not recommend that Americans imitate his personal habits. His use of nicotine products has drawn renewed attention, alongside ongoing scrutiny of his broader health-related positions.
Dec.04
Buenos Aires Province issues health alert over growing use and promotion of nicotine pouches
Buenos Aires Province issues health alert over growing use and promotion of nicotine pouches
The Ministry of Health of the Province of Buenos Aires issued a health alert to the public and health teams over increased circulation, promotion and consumption of nicotine pouches. It said the disposable oral products dissolve in the mouth without combustion or vapor and are marketed as tobacco-free, but contain nicotine and have a high addictive potential.
Jan.13 by 2FIRSTS.ai
India’s NUSRL Hosts National Consultation on Protection from Emerging Tobacco and Nicotine Products
India’s NUSRL Hosts National Consultation on Protection from Emerging Tobacco and Nicotine Products
The National University of Study and Research in Law (NUSRL) in Ranchi, together with national and international public health experts, held a consultation focused on youth protection, enforcement capacity, and the regulatory landscape for emerging nicotine products. State Health Minister Irfan Ansari called for stronger policies and coordinated efforts to prevent addiction.
Dec.02