PMI's PML Launches Disposable E-Vapour Device - VEEBA

Feb.28.2023

Philip Morris' UK and Ireland subsidiary, PML, releases VEEBA, a 1.8% nicotine disposable e-cigarette, designed for adult smokers.

Philip Morris International (PMI) has recently launched a disposable e-cigarette product called VEEBA through its subsidiary company in the UK and Ireland, Philip Morris Limited (PML).

The VEEBA product has a nicotine content level of 1.8%, and each production batch receives an analysis certificate and undergoes regular and random checks to ensure the accuracy of the nicotine content.

According to PMI, VEEBA's packaging, equipment, and flavor descriptions are specifically designed for adult smokers and do not use packaging or flavor descriptions that could potentially appeal to minors.

The VEEBA is priced at £4.99 per piece (approximately RMB 41.7) and can be purchased on participating wholesale merchants or PML's digital trading platform, with strong promotional discounts available for retailers.

References:

Philip Morris Limited (PML) has unveiled VEEBA, a new disposable e-cigarette device.

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