PMI's PML Launches Disposable E-Vapour Device - VEEBA

Feb.28.2023
PMI's PML Launches Disposable E-Vapour Device - VEEBA
Philip Morris' UK and Ireland subsidiary, PML, releases VEEBA, a 1.8% nicotine disposable e-cigarette, designed for adult smokers.

Philip Morris International (PMI) has recently launched a disposable e-cigarette product called VEEBA through its subsidiary company in the UK and Ireland, Philip Morris Limited (PML).


The VEEBA product has a nicotine content level of 1.8%, and each production batch receives an analysis certificate and undergoes regular and random checks to ensure the accuracy of the nicotine content.


According to PMI, VEEBA's packaging, equipment, and flavor descriptions are specifically designed for adult smokers and do not use packaging or flavor descriptions that could potentially appeal to minors.


The VEEBA is priced at £4.99 per piece (approximately RMB 41.7) and can be purchased on participating wholesale merchants or PML's digital trading platform, with strong promotional discounts available for retailers.


References:


Philip Morris Limited (PML) has unveiled VEEBA, a new disposable e-cigarette device.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Study: TikTok Content Frames Nicotine Pouches as “Trendy Accessories,” Diluting Risk Perception Among Youth
Study: TikTok Content Frames Nicotine Pouches as “Trendy Accessories,” Diluting Risk Perception Among Youth
A study published in JMIR Formative Research analyzed 132 TikTok videos related to nicotine pouches and found that platform content predominantly presents these products as a “youthful trend” rather than as smoking cessation tools. Health risks are underrepresented, the user base appears largely male, and this portrayal may influence how adolescents perceive the risks associated with nicotine products.
Dec.04 by 2FIRSTS.ai
IQOS Japan launches three ILUMA i custom bundle sets with leather wrap and premium ring accessories, on sale from Jan 29
IQOS Japan launches three ILUMA i custom bundle sets with leather wrap and premium ring accessories, on sale from Jan 29
According to IQOS Japan’s official website, the company has introduced three custom bundle sets for its IQOS ILUMA i lineup, combining devices with accessories as bundled offerings, and began rolling them out across multiple sales channels from Jan. 29.
Jan.29 by 2FIRSTS.ai
Wales Passes Law Banning Tobacco Sales to Anyone Born After 2009
Wales Passes Law Banning Tobacco Sales to Anyone Born After 2009
The Welsh Parliament (Senedd) has approved new legislation banning tobacco sales to anyone born on or after January 1, 2009. The law, passed on December 9, 2025, also imposes stricter controls on how vapes and nicotine products are advertised and sold. Designed by the UK Government but voted on separately in Wales, the bill passed with 36 votes in favor, two abstentions, and nine against. It grants stronger enforcement powers to Trading Standards to combat illegal tobacco and vape sales.
Dec.10 by 2FIRSTS.ai
Cambodian's Phnom Penh Military Police continue crackdown after 300,000-device raid
Cambodian's Phnom Penh Military Police continue crackdown after 300,000-device raid
Phnom Penh Military Police said they have continued cracking down on locations selling electronic devices used for smoking chemicals, following a major raid last week that confiscated 300,000 electronic smoking devices.
Jan.20 by 2FIRSTS.ai
South Korean Court Strikes Down Health Levy on Vape Nicotine Liquids, Citing Disproportionate Penalties
South Korean Court Strikes Down Health Levy on Vape Nicotine Liquids, Citing Disproportionate Penalties
A Seoul court has annulled South Korea’s health-levy assessments imposed on multiple importers of nicotine liquids used for vaping. While the court agreed the nicotine could be treated as “tobacco” because it was found to be leaf-derived, it ruled the levy—stacked with other taxes and calculated on a blunt, volume-only basis—was so severe it effectively deprived businesses of the ability to operate, breaching constitutional proportionality and equality standards.
Jan.26 by 2FIRSTS.ai
Product | Airis, Kangvape and HAYATI Launch Christmas-Themed E-cigarettes in UK and US Online Markets
Product | Airis, Kangvape and HAYATI Launch Christmas-Themed E-cigarettes in UK and US Online Markets
As the Christmas holiday season approaches in Europe and North America, e-cigarette brands such as Airis, Kangvape and HAYATI have successively launched Christmas special editions featuring festive-themed designs and selected limited-time flavors, which are now available through online channels in both the United States and the United Kingdom.
Dec.15 by 2FIRSTS.ai