PMI's PML Launches Disposable E-Vapour Device - VEEBA

Feb.28.2023
PMI's PML Launches Disposable E-Vapour Device - VEEBA
Philip Morris' UK and Ireland subsidiary, PML, releases VEEBA, a 1.8% nicotine disposable e-cigarette, designed for adult smokers.

Philip Morris International (PMI) has recently launched a disposable e-cigarette product called VEEBA through its subsidiary company in the UK and Ireland, Philip Morris Limited (PML).


The VEEBA product has a nicotine content level of 1.8%, and each production batch receives an analysis certificate and undergoes regular and random checks to ensure the accuracy of the nicotine content.


According to PMI, VEEBA's packaging, equipment, and flavor descriptions are specifically designed for adult smokers and do not use packaging or flavor descriptions that could potentially appeal to minors.


The VEEBA is priced at £4.99 per piece (approximately RMB 41.7) and can be purchased on participating wholesale merchants or PML's digital trading platform, with strong promotional discounts available for retailers.


References:


Philip Morris Limited (PML) has unveiled VEEBA, a new disposable e-cigarette device.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

2Firsts Observation|ZYN Launches Brand Advertisement at Dubai International Airport, Promoting Itself as “World’s No.1 Nicotine Pouch Brand”
2Firsts Observation|ZYN Launches Brand Advertisement at Dubai International Airport, Promoting Itself as “World’s No.1 Nicotine Pouch Brand”
2Firsts observed that Philip Morris International’s (PMI) nicotine pouch brand ZYN has launched digital screen advertisements and product displays at the Dubai International Airport Duty Free area, featuring flavors such as Spearmint, Black Cherry, and Cool Mint, while promoting itself with the slogan “World’s No.1 Nicotine Pouch Brand.”
Nov.13 by 2FIRSTS.ai
Thailand National Health Commission Advances Vape Regulation Aligned with Anti-Drug Agenda
Thailand National Health Commission Advances Vape Regulation Aligned with Anti-Drug Agenda
Thailand’s Deputy Prime Minister Sophon Saram, who chairs the National Health Commission (NHC), presided over a meeting aligning the nation’s e-cigarette control policies with the government’s “Quick Big Win” anti-drug strategy. The session reviewed progress under the National Health Assembly Resolution on Protecting Children and Youth from E-Cigarettes, which includes five key measures on awareness, enforcement, and prevention.
Nov.05 by 2FIRSTS.ai
Ireland Considering Ban on Nicotine Pouches to Protect Youth, Says Chief Medical Officer
Ireland Considering Ban on Nicotine Pouches to Protect Youth, Says Chief Medical Officer
Ireland’s Department of Health is examining a ban on nicotine pouches to curb nicotine use among young people. Chief Medical Officer Prof. Mary Horgan said the ban could be included in amendments to the current tobacco bill.
Nov.10 by 2FIRSTS.ai
JT launches half-price Ploom AURA promotion across online and offline channels
JT launches half-price Ploom AURA promotion across online and offline channels
Japan Tobacco (JT) has announced a limited-time promotion on selected standard colors of its heated tobacco device Ploom AURA, running from 8 December 2025 to 18 January 2026. During the campaign, the starter kit price will be cut from 2,980 yen (approximately US$19.20) to 1,480 yen (around US$9.53).
Dec.05 by 2FIRSTS.ai
Product | Dual-flavor, 30,000-puff SKE 2-in-1 launches across multiple UK distributor platforms.
Product | Dual-flavor, 30,000-puff SKE 2-in-1 launches across multiple UK distributor platforms.
E-cigarette brand SKE has listed its “30K Pro Max” bundle across multiple UK e-commerce platforms. The 2-in-1 device features dual flavors with a twist-to-switch design, draw activation, and mesh heating, with a claimed total of up to 30,000 puffs. Across several channels, single-unit pricing ranges from about £8.99 to £10.99.
Oct.24 by 2FIRSTS.ai
Thai Cabinet Approves NHRC Proposal to Tighten E-Cigarette Regulation
Thai Cabinet Approves NHRC Proposal to Tighten E-Cigarette Regulation
Thailand’s Cabinet approved a National Human Rights Commission proposal to tighten e-cigarette regulation. The Health Ministry was instructed to raise public awareness on vaping risks and amend the 2017 Tobacco Control Act to cover all tobacco products, including vapes and new forms, while enforcing WHO FCTC Article 5.3 to prevent industry interference.
Oct.28 by 2FIRSTS.ai