Prominent European Vape Brand AROMA KING Accused of Owing Substantial Amounts to Chinese Suppliers

Business by 2FIRSTS, edited by Sophia

Apr.24.2024

AROMA KING, a popular e-cigarette brand in Poland, faces financial crisis with millions owed to suppliers and employees unpaid.

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Recently, according to multiple sources familiar with the matter who spoke to 2FIRSTS, the well-known Polish e-cigarette brand AROMA KING may be facing a crisis of financial chain breakdown, causing a large number of pre-ordered goods to be stranded in the factory and unable to be delivered.

The incident involves AROMA KING's OEM factory, suppliers, and logistics partners, with a significant amount of money involved. It is alleged that AROMA KING may have defaulted on approximately 80 million yuan (approximately 11 million USD) owed to a company in Shenzhen. Further revelations indicate that employees of this company have not received their salaries for three consecutive months.

AROMA KING, a brand well-known in Europe and certain regions of the United States, has collaborated with renowned brands such as Bugatti Veyron to launch co-branded products.

At the InterTabac Exhibition in 2023, AROMA KING's booth | Image source: 2FIRSTS

In response to this matter, 2FIRSTS has attempted to contact the company executive of AROMA KING in China for verification. However, as of the time of publication, an official response has not been received.

2FIRSTS will continue to closely monitor this matter. We welcome anyone with information to contact us, whether it be to share tips or to discuss the latest developments in the case.

Contact information: info@2firsts.com

Also Read:

[1] TPE24 | Interview with Aroma King: Boss Bar to Expand in US Nationwide in 2024

[2] Aroma King Unveils Car-inspired E-cigarette at InterTabac

#Europe #Poland #E-cigarettes #E-liquids #Market

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