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Editor's note: The information disclosed in this article comes from insiders in the e-cigarette industry, involving the operational status of well-known brands in the industry. In the current highly competitive global market environment, companies face operational risks that must be addressed, whether in market expansion or supply chain management. The release of this information aims to alert related companies in the e-cigarette industry, enhance risk management awareness, and take proactive response strategies to avoid similar problems that may arise in the future, ensuring the industry's sustainable development and the stable operation of businesses.
Recently, according to multiple sources familiar with the matter who spoke to 2FIRSTS, the well-known Polish e-cigarette brand AROMA KING may be facing a crisis of financial chain breakdown, causing a large number of pre-ordered goods to be stranded in the factory and unable to be delivered.
The incident involves AROMA KING's OEM factory, suppliers, and logistics partners, with a significant amount of money involved. It is alleged that AROMA KING may have defaulted on approximately 80 million yuan (approximately 11 million USD) owed to a company in Shenzhen. Further revelations indicate that employees of this company have not received their salaries for three consecutive months.
AROMA KING, a brand well-known in Europe and certain regions of the United States, has collaborated with renowned brands such as Bugatti Veyron to launch co-branded products.
In response to this matter, 2FIRSTS has attempted to contact the company executive of AROMA KING in China for verification. However, as of the time of publication, an official response has not been received.
2FIRSTS will continue to closely monitor this matter. We welcome anyone with information to contact us, whether it be to share tips or to discuss the latest developments in the case.
Contact information: info@2firsts.com
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