Rising Illegal E-cigarette Trade in Brazil Threatens Public Health

Key Points:

• The illegal trade of e-cigarettes has significantly increased in Brazil, particularly in the states of Parana and Sao Paulo.
• Brazil has increased law enforcement efforts at its borders and ports, leading to a significant increase in the seizure of e-cigarettes in multiple states.
• The illegal market for e-cigarettes is associated with organized crime groups, posing a threat to public health and the economy.

According to Sbtnews on March 27, the number of e-cigarettes seized in Brazil has significantly increased since 2024. In São Paulo, the number of seized e-cigarettes has grown sevenfold compared to the previous year.

Despite the ban on e-cigarettes by the Brazilian National Health Surveillance Agency (Anvisa) since 2009, e-cigarettes continue to be widely available in the market. A simple online search reveals a large number of advertisements selling e-cigarettes, with some being illegally sold through delivery apps, often disguised as other products.

According to a survey, the states with the largest increase in e-cigarette seizures in 2024 include:

• Paraná state: Over 1.1 million e-cigarettes seized, doubling from last year; 
• São Paulo state: Approximately 937,000 e-cigarettes seized, valued at 1.05 billion reais; 
• Significant increases in seizure quantities also seen in Acre, Rio Grande do Sul, Pará, and Paraíba states.

According to Edson Vismona, the chairman of the National Forum Against Piracy and Illegality, criminal organizations are viewing the e-cigarette black market as a new avenue for profit.

These illegal products are actually being used to fund organized crime groups, which are deeply involved in smuggling activities of other goods.

Marcelo Pagotti, director of consumer protection agency Procon-SP, has warned that businesses found selling e-cigarettes may face fines, confiscation of goods, and even the risk of having their business licenses revoked.

We are increasing our inspection efforts to crack down on this illegal market and protect consumers.