Rising Popularity of E-Cigarettes Among American Adults: FTC Report

Market by 2FIRSTS.ai
Apr.07.2024
Rising Popularity of E-Cigarettes Among American Adults: FTC Report
A new report from the FTC shows e-cigarette sales among US adults surging, while youth usage declines significantly.

According to a report released by the Federal Trade Commission (FTC) on April 6th, the use of e-cigarettes among adults in the United States is increasingly common.

 

A report has shown that the sales of nine leading e-cigarette manufacturers in the United States surged by approximately $370 million from 2020 to 2021, with total sales reaching around $2.67 billion. At the same time, the proportion of teenagers using e-cigarettes is declining. Government data reveals that compared to 2019, the proportion of teenagers using e-cigarettes dropped by over 60% in 2023. In 2019, around 5.3 million middle and high school students admitted to using e-cigarettes, but by 2023, this number had decreased to 2.1 million.

 

Allison Boughner, Vice President of the American E-Cigarette Manufacturers Association, stated, "We are working hard to do the right thing, because we want to show the Food and Drug Administration (FDA) that we are not part of the problem, but rather a solution for adult smokers."

 

Buna also emphasized that the focus of the e-cigarette industry is to help adults quit traditional tobacco and switch to using e-cigarettes. The FTC report mentioned that since 2021, the e-cigarette industry has been making efforts to prevent e-cigarettes from falling into the hands of young people, including at least five companies requiring third-party age verification for customers to join their mailing lists.

 

Although the number of teenagers using e-cigarettes has decreased, data from the Centers for Disease Control and Prevention shows that e-cigarettes are still the most commonly used tobacco products among middle and high school students.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

MEPs seek Commission answers over EU trade officials’ contacts with PMI
MEPs seek Commission answers over EU trade officials’ contacts with PMI
POLITICO reports that five members of the European Parliament’s health committee want to invite the European Commission to answer questions about its contacts with Philip Morris International (PMI), following a POLITICO and The Examination investigation into extensive meetings between EU trade officials and tobacco lobbyists.
Jan.15 by 2FIRSTS.ai
Nebraska Lawmakers Consider Major Tax Hikes on Cigarettes, Vapes and Other Nicotine Products
Nebraska Lawmakers Consider Major Tax Hikes on Cigarettes, Vapes and Other Nicotine Products
Nebraska lawmakers are considering two tax bills targeting nicotine products. LB1124 would raise the cigarette tax from $0.64 to $1.64 per pack, while LB1238 would shift cigarettes to a 30% tax on the retailer’s purchase price and increase taxes on alternative nicotine and other tobacco products to 30%. The commentary argues the hikes could raise consumer costs, pressure small retailers, and increase cross-border shopping and illicit market activity.
Feb.04 by 2FIRSTS.ai
South Korea Signs Agreement to Recycle PMK E-Cigarette Devices via Postal System
South Korea Signs Agreement to Recycle PMK E-Cigarette Devices via Postal System
South Korea will introduce a postal-based collection system for electronic cigarette devices, allowing consumers to dispose of used devices through nationwide mailboxes or post office counters. Relevant government bodies and private partners have signed a cooperation agreement to address the lack of clear disposal standards for e-cigarette devices.
Dec.16 by 2FIRSTS.ai
Singapore detected 59 large-scale vape smuggling cases in 2025, seizing about 230,000 items
Singapore detected 59 large-scale vape smuggling cases in 2025, seizing about 230,000 items
Singapore’s Ministry of Health said on Feb. 3 that authorities detected 59 large-scale vape smuggling cases in 2025 and seized about 230,000 vapes and accessories. Over the past two years, more than 10,000 online vape sale advertisements were removed, with about 99% linked to overseas platform posts. Enforcement includes bot-driven surveillance, public tip-offs, and site-blocking with partner agencies.
Feb.04 by 2FIRSTS.ai
Kentucky to issue provisional state licenses to tobacco, nicotine and vapor retailers who applied before Jan. 1, 2026
Kentucky to issue provisional state licenses to tobacco, nicotine and vapor retailers who applied before Jan. 1, 2026
Kentucky will issue provisional state licenses to tobacco, nicotine and vapor product retailers that applied for a license with the Department of Alcoholic Beverage Control (ABC) before Jan. 1, 2026.
Dec.31 by 2FIRSTS.ai
Former Malaysian Health Minister Allegedly Rejected RM50 Million Bribe Over GEG
Former Malaysian Health Minister Allegedly Rejected RM50 Million Bribe Over GEG
A former political aide has alleged that a RM50 million bribe was offered to Malaysia’s then health minister to abandon the tobacco generational end game (GEG) policy. The claim was published in an opinion article and on social media. No report was made to anti-corruption authorities. Despite the alleged rejection, the GEG provision was later removed from the tobacco bill tabled in Parliament in 2023.
Dec.23 by 2FIRSTS.ai